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ASIA PACIFIC LEADS GLOBAL GROWTH
WTM WORLD TRAVEL LEADERS: ASIA INBOUND AND OUTBOUND TRAVEL – GROWING GLOBALLY3 NOVEMBER 2015
KINDA CHEBIBSENIOR RESEARCH ANALYST
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Euromonitor International: Strategic Global Market ResearchASIA PACIFIC LEADS GLOBAL GROWTH
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Key FindingsASIA PACIFIC LEADS GLOBAL GROWTH
Travel overview
Asia Tourism is driving growth
globally
Strong inbound• Asia Pacific leads
world arrivals• International
arrivals landscape in Asia Pacific
Outbound on the rise• Top markets for
outbound departures in Asia
• Intra regional demand on the up
Key factors of growth
Technology and continuous rise in
income boost growth
ASIA: TRAVEL OVERVIEW
GDP +5.3%
China Drives growth
But Also: IndonesiaMalaysia Thailand
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Strong GDP and arrival growth above 5.3%Economic growth in the region strongly driven by ChinaSoutheast Asian such as Indonesia, Malaysia and Thailand also enjoying sound progress
Asia: Key Performance IndicatorsASIA: TRAVEL OVERVIEW
Asia: Key Performance Indicators 2013-2015
% growth 2013 2014 2015
Real GDP Growth 5.4 5.3 5.6
Arrivals (Trips) 5.9 5.0 5.2
Incoming Tourist Receipts Value (US$) 5.5 5.9 5.8
Air Transport Value (US$) 6.5 7.2 7.5
Hotels Value (US$) 5.0 5.4 5.1
Travel Retail Value (US$) 4.4 5.0 4.6
Source: Euromonitor InternationalNote: GDP refers to Asia Pacific only, all others include Australasia
ASIA: INBOUND TRAVEL
Asia Pacific 345m by
2019
Growth above 5%
CambodiaLaos
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Asia Pacific Leads World ArrivalsAsia Pacific: global powerhouse for tourism arrivals, strong forecasts predicted
Western Europe and Eastern Europe contrasting
ASIA: INBOUND TRAVEL
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Tourist Arrivals in Asia PacificASIA: INBOUND TRAVEL
Asia Pacific
Cambodia CAGR Growth
In Laos
ASIA: OUTBOUND TRAVEL
Laos, Myanmar Cambodia
Hong Kong 19m
Total departures from China:
63.9 m in 2014
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Asia Pacific: strong outbound performance Top outbound departures: Laos, Myanmar and Cambodia (growing from low base)
China: key market for outbound tourism: 2014-2019 CAGR for trips over 6%
Top Markets for Outbound Departures in AsiaASIA: OUTBOUND TRAVEL
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Total departures from China: 63.9 m in 2014 (+10%growth over 2013) Hong Kong: top tourist destination for Chinese travellers, 19m trips 2014Thailand : 4th largest destination, 4m trips in 2014 Key factor of growth: ever-expanding international airlines across mainland
Intra-regional Demand On The UpASIA: OUTBOUND TRAVEL
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Key Drivers Of GrowthASIA PACIFIC LEADS GLOBAL GROWTH
Economic growth, rise in disposable
income
Online Travel: US$90 bn in 2013 to US$180 bn in 2018
Online travel sales: expect 15% CAGR
Mobile platform : 35% of online travel bookings by 2018.
80% of Chinese travellers research their destinations
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Strong arrivals and departures
345 m international arrivals by 2019
Cambodia and Laos : expected to witness
strongest growth
Key drivers of growth
Rise in Purchasing power and economic growth
Top outbound departures: Laos,
Myanmar and Cambodia
Technology, online platform, mobile booking
Intra-regional demand on the
up
Total departures from China:
63.9 m in 2014 Strong flight connections both across mainland and
internationally
Key TakeawaysASIA PACIFIC LEADS GLOBAL GROWTH
THANK YOU FOR LISTENINGKinda ChebibSenior Research AnalystEuromonitor [email protected]
Follow us on Twitter!#WTMEMI
@WTM@Euromonitor @EMI_KindaC
