Welingkar’s Distance Learning Division

CHAPTER-13

DIRECTING

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Introduction

• Direction is a management function performed by the top level officers of management. Direction is necessary in order to achieve proper implementation of direction.

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Welingkar’s Distance Learning Division

Definition

• Direction consists of the process and techniques utilized in issuing instructions and making certain that operations are carried on as originally planned.

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Principles of Direction

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DIRECTION

Direct supervision

Feedback information

Harmony of objectives

Efficiency

Maximum individual

contribution

Unit of direction or command

Effective communication

Efficient control

comprehension

Follow through

Welingkar’s Distance Learning Division

Issuing orders or instructions

• An order is used by the management as a tool for direction. As a directional technique, an instruction is understood to be a charge by a superior requiring a subordinate to act or refrain from acting in a given circumstance

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Characteristics of a Good Order

• An order should be reasonable and enforceable over subordinates

• A clearly defined order should be easily understandable

• An order should be such a one as to facilitate the achievement of the objectives of an organization

• An order should be complete in all respects

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Characteristics of a Good Order

• An order should exhort willingness and acceptance from the subordinates

• A written order is preferable to an oral order• Appropriate tone is used by the superior while

issuing an order• An order should specify the time within which

a job should be completed• An order should be Intelligible

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Techniques of Direction

There are three directions.

• Consultative direction

• Free rein direction

• Autocratic direction

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Consultative direction

• The superior has consultation with his subordinates before issuing a direction.

• The consultation is made to find out the feasibility, enforceability and nature of problem.

• Ultimately, the superior has the right to take any decision and give the directions

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Free rein direction

• The subordinate is encouraged to solve the problem independently under this direction technique.

• Only highly educated, efficient and sincere subordinate are required to apply there direction techniques.

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Autocratic direction

• This is opposite to free rein direction techniques.

• Supervisor commands his subordinates and has close supervision.

• Now way left to the subordinates to show their initiatives.

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Importance of Direction

Initiates action Helps to achievethe objective

Coordination the group Provides stabilityefforts and balance

ensures Reduces the reluctance maximum individual to put up with

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Characteristics of Direction

• Performed by all levels of executives.• Management initiates action through direction• It is continuous throughout the life of the

organization• Initially, direction is started at the top level

management. • Subordinates do the things as per the original plan.• Direction creates link between preparatory functions

and the control functions of management that includes planning, organizing and staffing.

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