The Medium

•Armour Station TV is your national railway station channel.

•Present across 8 busiest railway stations of the country and expanding its footprint.

•Integrated channel with railways on a PPP model on LCD/LED Screens + Amplified high

quality outdoor audio systems, broadcasting:

Broadcasting Live train running information & public announcements

Engaging contextual entertainment

Advertising Commercials (Audio Visual)

•Station TV delivers 50 million eyeballs every month.

•Only our announcements accompanied with video and no separate announcements

being done by railways.

•Being need of the hour its a completely unavoidable / non-swappable medium.

Stations

•Chennai Central

•Chennai Egmore

•Bangalore

•Mumbai CST

•Mumbai Central

•Pune

•Ahmedabad

•Hazrat Nizamuddin

USPsNetwork of 8 busiest stations in the country.

Rich Content

• Live train running information fulfilling

passenger’s need of the hour

• Engaging entertainment + Advertising

Only audio-visual announcements and no separate announcements by railways making it clutter free

Widespread Reach

High OTS

Lowest CPC (5 paisa)

Unavoidable /

Non-swappable medium

Technical Specification

Region Station

SCREEN DETAILS

AUDIO SPEAKERSPLASMA LCD/LED

103” 50"/ 42" / 32" /29"

SOUTH

Chennai Central 1 39 300

Chennai Egmore - 55 100

Bangalore - 150 160

WEST

Mumbai CST - 60 200

Mumbai Central - 55 100

Pune - 55 100

Ahmedabad - 65 150

NORTH Nizamuddin - 65 100

Totals 1 544 1210

Passenger Demographics

DEMOGRAPHIC PROFILING OF PASSENGERS (in %)

AGE Group (in

yrs)

01 - 14 21

15 - 44 46

45 + 33

GenderMale 66

Female 34

SEC

A+ & Above 17

A 37

B+ 27

B 16

C 3

Source: CRIS Data (Avg of Bookings + Track of All 8 Stations)

Widespread Reach

Source: Traffic is calculated as per CRIS data of Train & Platform Ticket Sales

Region Station

Card Rate TRAIN & PASSENGER TRAFFIC COUNTS

Daily Trains (Average)

Passengers / Day (Average of Ticket Sales as per CRIS)

Platform Tickets Sold / Day (Average

as per CRIS)

Monthly Traffic (in million) 10 Secs (Nett)

SOUTH

Chennai Central 200 126 1,95,300 72,000 8

Chennai Egmore 150 76 1,17,800 49,000 5

Bangalore 150 136 1,42,800 58,000 6

WEST

Mumbai CST 200 100 1,65,000 67,000 7

Mumbai Central 150 54 83,700 48,000 4

Pune 150 162 1,45,800 55,000 6

Ahmedabad 150 112 1,40,000 59,000 6

NORTH Nizamuddin 200 86 1,54,800 78,000 7

TOTAL 852 11,45,200 4,86,000 49

High OTS

Source: Data taken from the research done by HUL/Cavincare/ITC/NSE

OTS CALCULATION

StationsAvg. Waiting Time at Stations Avg. OTS @15% of Waiting Time

(in Minutes) (in Minutes)

Chennai Central 60 9

Chennai Egmore 45 7

Bangalore City 60 9

Mumbai CST 60 9

Mumbai Central 30 5

Pune 30 5

Delhi -Nizamuddin 60 9

Ahmedabad 45 7

Brand Recall

Source: Research done by HUL in MUMBAI CST

Base:200 Respondents

Brand Recall

Source: Research done by HUL in MUMBAI CST

Base:200 Respondents

Brand Recall

Source: Research done by NSE & ITC in MUMBAI CST

Base:909 Respondents

Source: Research done by NSE & ITC in MUMBAI CST

Base:733 Respondents

Brand Recall

Source: Research done by NSE & ITC in CHENNAI CENTRAL

Base:631 Respondents

Brand Recall

Source: Research done by NSE & ITC in CHENNAI CENTRAL

Base:612 Respondents

Brand Recall

A Video Tour

Kindly click on the link below to watch the videos……………………

•Mumbai CST Video URL –

http://www.youtube.com/watch?v=gO4cztiroQU&feature=youtu.be

•Chennai Video URL –

http://www.youtube.com/watch?v=5tp40MGTwjQ&feature=youtu.be

Thank You...

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