ARE YOU #RFA?#2014CMC | @JUSTINFLITTER

CONTENT IS ADVERTISING AND ADVERTISING IS CONTENT

CONTENT MARKETING IS NOT NEW

THEN VS NOW

THE CAPTIVE AUDIENCE IS DEAD

ADVERTISING IS CONTENT

CONTENT MARKETING IS MORE THAN SEO

YOUR NUMBER ONE JOB IS TO TELL A STORY.

CONTENT MUST = VALUE

IF YOUR CUSTOMERS ARE SUCCESSFUL, YOU WILL BE SUCCESSFUL.

#2014CMC | @JUSTINFLITTER

CLICK BAIT

NATIVE ADVERTISING

27

WHAT’S YOUR CONTENT MARKETING STRATEGY?

START WITH THE OUTCOME

MAKE YOUR CUSTOMERS SMARTER THAN YOUR COMPETITORS CUSTOMERS

#2014CMC | @JUSTINFLITTER

PEOPLE LIKE DOING BUSINESS WITH PEOPLE THEY TRUST

#2014CMC | @JUSTINFLITTER

CREATE MANY LIGHT WEIGHT INTERACTIONS

#2014CMC | @JUSTINFLITTER

THE BEST CONTENT IS…

RELEVANT USEFUL ENTERTAINING INTERESTING

BRAND/ED EXPERIENCE

IT TAKES GUTS

BE A PART OF THE CONVERSATION

WHY CAN’T A BRAND BE A FAN OF THE TV SHOWS YOU WATCH?

#2014CMC | @JUSTINFLITTER

BE ON-DEMAND - BE #RFA

CREATE CONTENT PEOPLE GIVE A SHIT ABOUT

EARN THE ATTENTION

4.7% OF YOUR FANS GENERATE 100% OF YOUR SOCIAL ENGAGEMENT

#2014CMCEngageSciences

MEASURE EXPRESSIONS NOT IMPRESSIONS

JAB, JAB, JAB, RIGHT HOOK = GIVE, GIVE, GIVE, ASK

YOU CAN’T ASK WITHOUT GIVING

THERE IS NO 60-DAY OR 90-DAY CAMPAIGN.

CONTENT IS KING, BUT CONTEXT IS GOD.

#2014CMC | @JUSTINFLITTER

GET OUT THERE, BE HUMAN

NATIVE ADVERTISING UNCONFERENCE HTTPS://WWW.SURVEYMONKEY.COM/S/DR2C2TM

CREATE, ENGAGE, PARTICIPATE.

BE #RFA !

JUSTINFLITTER.COM/2014CMC