Why counsellors start out and what you can do to turn your counselling business around! This is for any counsellor struggling to turn their passion to help others into a viable business?
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1. Are you a counsellor ... Who is thinking of giving up your
business because you cant make a profit?Who would like to use your
skills to do more?
2. The main reason Counsellors go into business is ... to help
other people 3. Two reasons most counsellors or counselling
practices fail: 1.Many counsellors find it difficult to sell
themselves or market their services.2. Counselling is a services
based business and leaveslittle scope for perpetual income. 4. And
a third reason some counsellors struggle is ... Some counsellors
havent found or decided on a niche market which makes promoting
themselves even more difficult. 5. Benefits of a niche Your
marketing and promotional material is targetedSo you can also
measure how big or small your target market is going to be. 6. More
benefits of a niche Allows you to evaluate your real earning
potential.Allows you to get known for a specific skill or expertise
set. 7. Without a niche You may be missing out on growth areas and
futuregrowth opportunities in your practice. You may be spending
money unnecessarily - targetingcustomers you dont really want or
dont have the skills to deal with. 8. The good news... Your skills
are transferrable You know how to relate to people You know how to
communicate with people Youve met people already who may be in your
futureniche market 9. Do you want to attract more clients... Yes
but ...... It costs money Yes but ...... Ive tried free listings
and advertisementsalready which havent really worked Yes but ......
I dont know what the areas are to moveinto or what more I can do
10. What I have seen.... Ive spent 9 years in business and the past
4 years on social media sites like Facebook. I have come to realise
that despite my great counselling skills and all the money I have
paid to get accredited and keep up my supervision hours and
Professional Development potential clients are going to people with
less qualifications even no qualifications for assistance. 11. So
what have I done... I cannot change who people go to but I can
change or add products to meet clients changing needs. 12. How I
can help you... Create a niche for yourself using your current
skills. If you have families that see you already there is aproduct
you may want to consider or a workshop you can run to get families
(if theyre your target market) so that they can get to know about
you and your counselling services. 13. Say yes today... For those
who want the niche, the extra clients andmore earning potential
there is a way.... Call Eleanor today at 0421 879 327 or email
niche in the subject line to [email protected]
