Archives in the Hadron Collider

Archives in the hadron collider-tools for change-

ADA Summer School, 27 August 2013

Monday, August 26, 2013

1. Introduction


A) Who am I?















http://www.dailymail.co.uk/news/article-2397873/Warsaw-Uprising-colour-Black-white-photos-turned-incredible-feature-movie.html















Some sign language:


= I am going write down what you are saying


= I think this is interesting further reading for you


= Watch out: you are going to do the work!


B) What are we going to do today?


The world has changed! Election of the new pope

!


This workshop is about tools you can use to orchestrate, articulate and implement change in your organisation.


change /organisational design / business models / value creation /


Hedgehog model

Business Model Canvas

Value Proposition Designer


Read: Jim Collins: Good to Great in the Social Sector

Hedgehog model


C) What do you want to know?


2.Business Modeling

Read: Alex Osterwalder ‘Business Model Generation’




Partners

ResourcesActivitiesActivitiesActivities Relationship

Value Proposition

Clients

Channels

BenefitsCosts

‘The business model describes the logic of our organization to create value’

Business Model Canvas


Case study

Read: http://beeldenvoordetoekomst.nl/nl/news/evaluatie-pilot-nationaal-archief-joins-flickr-commons


http://beeldenvoordetoekomst.nl/nl/news/evaluatie-pilot-nationaal-archief-joins-flickr-commons




The archive sector aims to preserve our heritage and make it broadly accessible


Digitization is a powerful tool to reach those goals and create added value. But how does this affect our business model?


We picked up the canvas and got to work Monday, August 26, 2013

Here is the result...


The project made 400 photo’s of the National Archive available on Flickr- The Commons


create user-participation

Why?

(through social tagging)

Reach a larger audience


Here’s how this mapped out on the canvas:


The ‘old’ model looked something like this


Cost structure is clear. Value creation

is subsidized


In the new model things had drastically changed

PlatformOpen Content

Technologydriven

Internetsocial tagging


Results: >1 million page views

Results: >2000 comments

Results: >14000 tags





the experiment shows that photo’s on flickr were viewed 160

times as much as on our own site...


Where the archivists happy with the results?


After evaluating the success, NA integrated flickr into it’s regular activities. It published recently it gets 5000 visits on Flickr daily.


What projects do you want to start?


Break!


3. Europeana

Read: Europeana Strategic Plan 2011-2015



BackgroundEuropeana was conceived in 2005 by a letter from 6 heads of State, led by the French President Jaques Chirac, to the President of the European Commission, Mr. Barroso.

Jacques ChiracAleksander KwasniewskiGerhard SchroederSilvio BerlusconiJosé Luis Rodriguez ZapateroFerenc Gyurcsany

60


Vision

We believe that openly accessible digital cultural heritage, fostering the exchange of ideas and

knowledge, leads to a better mutual understanding of our cultural diversity and contributes to a thriving

knowledge economy for Europe


Mission

Europeana is a cultural heritage sector catalyst for change. Together the network of Libraries, Museums,

Archives, Audio Visual Collections and Creative Industries we work to create new ways for people to engage with their cultural history for work, learning

or pleasure.


Phase 1: Central Point of access model

63


Costs Benefits

PortalExhibitionsAPI

cost/benefit

Central point of access for metadata

Central point of access model

End Users

Portal

Online

5 million Euro/year Millions of usersBenefits

Channel

Relation ClientsValue proposition

Activities

AggregationMarketing

40 FTE

Resources

Partners

Cultural Institutions


Libraries

Europeana

Drents archief

Louvre

TEL

Mus

eum

s

Archives

The first phase of the work has focussed on making our heritage available in a uniform, interoperable way, for citizens across Europe to enjoy through a central point of access.

65


The portal www.europeana.eu is the most visible expression of this united Europe.

66


http://www.europeana.eu






It’s a website!


68

Usage growth There is a direct link between the amount of objects in the repository and the amount of visits to the site. Large contributors such as France and Germany receive the largest proportion of the visits to the sites (portal, mobile, apps).


69

Content growth This in turn has led to a spectacular growth in objects: currently over 27 million objects in 32 languages with all 28 member states represented.

*Temporary loss of 1.8 million due to transition to CC0

*


70

Aggregation Infrastructure

Domain Aggregators:• TEL• APEX• EUscreen• EFG• Linked Heritage


71

Network growthThis was realised primarily by resolving co-ordination failure: without the co-ordinating efforts of Europeana the most likely scenario would have been fragmentation of databases and data standards, leading to high development costs and loss of synergy. A strong and representative network is key to this success.


Stuff we are good at:

NetworkAggregation infrastructureData Model (EDM)


Stuff we are not so good at:

Generating usage on our portal


Phase 2: Distributed access Model

74

Read: Verwayen, Kaufman, Arnoldus ‘The Problem of the yellow Milkmaid’


It’s an API business!


Costs Benefits


cost/benefit

Distributed point of access for metadata

Distributed access model

InstitutionsCreative Industries

APIs

Online

5 million Euro/year Wide distribution through implementations

Benefits

Channel


Activities

AggregationMarketingB2B

40 FTE

Resources

Partners








82

API growthThe effect of the change in license was felt immediately: currently over 770 organisations (commercial and non-commercial have requested an API key, 66% of them are already implementing them in a variety of services.


This has enabled us to make our culture available on a wide variety of services, resulting in increased visibility of cultural institutions and their holdings across Europe. For example, Europeana is now the 3rd biggest traffic driver for the Rijksmuseum.

83




NetworkSolving IPR Issues (CCO)


Stuff we are not so good at:

Reaching Creative IndustriesShowing value for cultural institutions


Phase 3: Accelerator of change

(Hadron Collider)

87



CollectiveInnovativeNetworkedScalable


Collective Innovative CollaborativeScalable

Open Content

EDMLicensing Framework...

Things that have socio-economic Impact


Can we be a Hadron Collider?


Costs Benefits


cost/benefit

Accelerator of change

Hadron Collider model

Institutions

Platform

Network

5 million Euro/year Institutional change

Benefits

Channel


Activities

Knowledge sharing

40 FTE

Resources

Partners

Institutions


Aggregate

Distribute Facilitate

Engage

3

4

2

1

Strategic Plan 2011-2015


93


Aggregation: ‘If Europeana can help us do the things that we do, and do it better, faster and cheaper- that would be enormously valuable’ Lucie Burgess, British Library

Cloud s

ervice

s

94


Extending licensing framework

Facilitation: ‘Europeana is good at reducing complexity’ (Alex Hinojo, Wikimedia)95


Incubation

Services

Distribution: ‘Creatives want to source content for re-use and contextualise it’ (Andrew Kitchen, Ramulus United).

96


Engagement: ‘Europeana should foster bottom- up projects and empower communities running projects like 1914-1918 to make them more sustainable’ (Johan Oomen, Beeld en Geluid).

Strateg

ic

partne

rship

Wikipedia/

GCI

97


Quick recap:


Costs Benefits


cost/benefit

Central point of access for metadata

Central point of access model

End Users

Portal

Online

5 million Euro/year Millions of usersBenefits

Channel


Activities

AggregationMarketing

40 FTE

Resources

Partners



Costs Benefits


cost/benefit

Distributed point of access for metadata

Distributed access model

InstitutionsCreative Industries

APIs

Online

5 million Euro/year Wide distribution through implementations

Benefits

Channel


Activities

AggregationMarketingB2B

40 FTE

Resources

Partners



Costs Benefits


cost/benefit

Accelerator of change

Hadron Collider model

Institutions

Platform

Network

5 million Euro/year Institutional change

Benefits

Channel


Activities

Knowledge sharing

40 FTE

Resources

Partners

Institutions


4. Who is the customer exercise


Imagine:


You are a Digital Archivist







Break!


Pitches!


Yellow Hat/Black Hat

http://en.wikipedia.org/wiki/Six_Thinking_Hats




Harry Verwayen

[email protected]

Thank you

113Monday, August 26, 2013

mailto:[email protected]

mailto:[email protected]