ARABIC BLACBERRYADAPTING TO THE LANGUAGE OF

THE MARKET

MARKETING MANAGEMENTDr. Josh

Team Mates:

1. Henky (M9721813)

2. Louise (M9821808)

3. Pratiwi (M9821802)

4. Jenni (M9821811)

5. Sam (M9821803)

6. Vivi (M9821013)

Team Mates:

1. Henky (M9721813)

2. Louise (M9821808)

3. Pratiwi (M9821802)

4. Jenni (M9821811)

5. Sam (M9821803)

6. Vivi (M9821013)

QUESTION1. CONDUCT market research and make

comparison of different mobile phones with push email function based on style, technology, price, and service ?

Terms description

Push e-mail Blackberry

Style Iphone

Technology five of them have their own advantages and

disadvantages.

Price Iphone

Services 1 year warranty

Comparison

QUESTION2. Describe the buyer characteristics that

affect buyer behavior and which one influences most making a new mobile phone purchase decision?

CONSUMER PURCHASES INFLUENCER

– cultural– Social– Personal– physiological

Age life cycle

occupation Income

personality- self

buyer characteristic

Function priorityfunction of the mobile phone

Lifestyle prioritytheir prestige, trend and lifestyle

Features prioritymobile phone’s features

QUESTION

3. If you are the marketing director of Blackberry, what marketing strategy would you adopt in the Middle East mobile phone market?

STRATEGY• Product development s

Supportive applications, such as security applications and mobile concierge deluxe.

• Features concern for Moslem people– E-quran (electronic Al-quran)– praying schedule– Arabic font– Arabic ringtone– etc.

STRATEGY• Set a push email system as a trend.

Reduce the price offer special package for students, including

discounts and special plans for mobile handsets, services and other devices.

• collaborating with other companies (B2B)

• Promotion :– online and offline media – famous local artist

THANK YOU