Embed Size (px)
DESCRIPTION
Keynote adress for the Aptify Users Conference 2012 - Nashville
Citation preview
Turning Ideas into ACTION
www.slideshare.net/johnspence
Why should I listen to you?
100+ a year since 1989
300+ in 19 years
90+ since 1994
“Simplicity is the ultimate sophistication” Leonardo da Vinci
(T + C + ECF) x DE = Success
Ideas in Business = Strategy(Strong Strategy = Valued Differentiation)
Action = Execution
Business Success = Strategy x Execution
Growth Wave
Balanced & Predictable
Fire-fighting
Profit Wave
W
eak
STR
ATEG
Y
St
rong
Weak EXECUTION Strong
Six Disciplines Execution Revolution - Harpst
ValuedDifferentiation
Efficiency
Bankruptcy
StableProfitable
Growth
Strategy is merely the attempt to shape the
future of your business.
Assessing the Strategic SituationSimplicity Complexity
Certainty Uncertainty
Knowing Forecasting
Proactive Reactive / Adaptive
Strategic Planning
Scenario Planning
Success comes from executing the RIGHT plans, not just from the planning process itself.
Five Foundations of Effective Strategic Thinking
Business Acumen
Personal Experience
Pattern Recognition
Strategic Insight
Disciplined Execution
Just because you have an idea…
Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long-term or short-term idea?Who else should I talk to?Can this idea be improved ?What is the timing for implementation?What will happen if I am wrong?
Take a Chance
Take A Pass
DelegateTake Your Time
HIGH
LOW
LOW HIGH
Probability
Impact
Greatest Challenges:1. Competitive pressure2. Growth and expansion3. Skill shortages4. Pricing sensitivity5. Changing technology
Develop ONE idea for your business from these topics
Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long-term or short-term idea?Who else should I talk to?Can this idea be improved ?What is the timing for implementation?What will happen if I am wrong?
Ideas to ACTION
10 – 15 %
To create a highly accountable culture…
• Communicate clearly and relentlessly.• Set agreed-upon and highly specific metrics.• Focus on results – not personalities.• Force collaboration – teamwork is mandatory
not optional.• Question all activities that don’t contribute to
the company’s overall strategic goals.• Make sure that everyone in the organization –
from top to bottom – focuses on accountability.
• Solid strategy is essential to business success.
• However, good strategic principles mean nothing if you don’t implement them.
• Thorough preparation is essential to execution.
• Simplicity is the foundation of execution. Thus you should focus your business on a few simple ideas.
• Align all activity with your core business goals. Eliminate everything else.
• People drive execution. Hire, train, retain and motivate the best.
• The business landscape is always changing, so to succeed you must be flexible.
• Craft a simple message, and make sure everyone in the organization gets it – but also listen to everyone, so you know what’s going on.
• Being good isn’t enough. Build “towering strengths.”
Sun Tzu on Business Execution
Vision+
Values
Strategy
Commitment
Alignment
Systems Communication
Support
Adjust /Innovate
Reward /Punish
Where are we going + how will we behave on the way?
FocusDifferentiation“No”
Stakeholders + guiding collation
Vision + ValuesStrategyPlansGoals / ObjectivesTactics / Actions
Procedures / ProtocolsRepeatable ProcessClear / consistent / relentless
Training +time / money /
supplies / people
Measure / TrackCommunicate
Transparency Renewal
Praise + Celebration and
Eliminate Mediocrity
9 Steps forEnsuring
Effective Execution
Obstacles to Execution
1. There is a real void of clear, direct and understandable communication. This results in people doing what they want to do, not what they need to do and breeds a climate of not caring about the customers/clients or their colleagues.
Poor Communication
2. Dysfunctional behavior is accepted or ignored and worse yet, colleagues, management reward it.
Poor Behavior
3. There is no definition of what is acceptable and what is unacceptable.
Lack of Clarity
4. Management does not promote and confirm that accountability is a key principle within their company.
Lack of Accountability
5. Good people may leave because of frustration that their employer is ignoring the issue and is not proactive in seeking and implementing a solution to change the environment.
Loss of Talent
6. Employees will believe that if their managers do not show that accountability is important, then employees will know that they can get away with unacceptable behaviors.
Lack of Leadership
Accountability
• 100% Clarity
• Agreement
• Tracking
• Coaching
• Reward / Punishment
Clear Direction
No
Yes
Explain the Task
Agreement
Gain Agreement
Skills
Yes
No
Training
Resources
Yes
No
Get them theResources
Authority
Yes
No
Empower Them
Motivated
Yes
No
Coach Them
PerformanceImprovement
Yes
No
Clarity
The Four Pieces of Paper…
Agreement
Drone Scapegoat
OwnershipMentality
LooseCannon
HIGH
LOW
LOW HIGH
Auth
ority
Accountability
Empowerment
Keep a Compelling Scoreboard• It has to be simple• It has to be visible to the team• The has to show all key metrics
• It has to tell you immediately if you are winning or losing!!
Tracking
MPS Margin Per Sale
Talent
Customer Service
Customer Retention
Create a “Dashboard” of all key measures
Measurement VS.
Empowerment
Coaching
Situational Leadership
Teacher Coach
Director Cheerleader
FLEX
LOW
LOW
HIGH
HIGH
Moti
vatio
n
Skill
Final Workshop• What are the top THREE things you must do
right away to dramatically increase the level of disciplined execution and accountability in your organization?
If you have any questions at all please do not hesitate to send a note or call. My email address is: [email protected]
My twitter address is: @awesomelysimplePlease connect with me on LinkedIn
Also, you might find value in the ideas I share in my blog. You can sign up for it at:www.blog.johnspence.com
Lastly, these slides have already been uploaded to:
www.slideshare.net/johnspence
Thank You
