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400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 [email protected]
PAM E L A G O O D F E L L O W C O N S U M E R I N S I G H T S D I R E C T O R , B I G I N S I G H T ™
S TAC I E S E V E R S
C L I E N T S E R V I C E S M AN A G E R , B I G I N S I G H T ™
The BIG Call April 2012
© 2012, Prosper®
April 2012 Consumer Survey
Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
This report is derived from the following studies:
• BIGinsight™ Monthly Consumer Survey, April 2012 (N = 8724, respondents surveyed 4/3 – 4/10/12)
• BIGinsight™ Monthly Consumer Survey Trends, April 2007 – April 2012
April 2012 Results • Consumer Confidence • Employment Outlook • Practical Purchasing • Financial Forecast
Decreasing Overall Spending • 90 Day Outlook: Future Purchase Plans
Pain at the Pump
© 2012, Prosper®
Confident/Very Confident in Chances for a Strong Economy Adults 18+
Consumer Confidence
Source: BIGinsight™ Monthly Consumer Survey, APR 11-12
Highlights: • Springing sentiment stalls in April
Ends five month streak of continuous improvement
• Remains elevated from Apr-11 • Falls well below pre-downturn
Apr-07 (46.5%)
28.6%
20.6%
34.8%
34.7%
15%
20%
25%
30%
35%
40%
© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, JAN-05 - APR-12; Energy Information Administration (All Grades, All Formulations)
Decreasing Overall Spending
Highlights: • Decreasing overall
spending has only approached 40% THREE times in the past seven years: Hurricane Katrina Summer ‘08 Gas
Price Highs Post-Holiday ’08
• Potential Culprits: Pain at the Pump Increasing Prices Capitol Hill?
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
20%
25%
30%
35%
40%
45%
Jan-
05M
aySe
pJa
n-06
May
Sep
Jan-
07M
aySe
pJa
n-08
May
Sep
Jan-
09M
aySe
pJa
n-10
May
Sep
Jan-
11M
aySe
pJa
n-12
Plan to Decrease Spending Ave. Gas Price/Gal
Hurricane Katrina Summer
'08 Gas $ High
Post-Holiday '08
% P
lann
ing
to D
ecre
ase
Ove
rall
Spen
ding
Aver
age
$/G
al G
asol
ine
NEW Blog Why are Shoppers so Glum about Spending? CLICK to View
© 2012, Prosper®
Changes in Fill-Up Habits as a Result of Fluctuating Gas Prices Adults 18+
Pain at the Pump
Source: American Pulse™ Survey, April 2012 #1
Filling up less often by letting my tank run close to Empty
36.7%
Filling up more often so that the cost isn’t as high each time I
go to the pump 23.3%
Filling up as soon as I see prices drop even
if I don’t need gas
29.1%
© 2012, Prosper®
CLICK HERE to view the full deck of BIG Call slides for April 2012
Than
k yo
u Thank you for your interest in our April 2012 BIG Call data.
© 2012, Prosper®
Con
tact
400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 [email protected] for complimentary insights, visit: www.BIGinsight.com
