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11 Provocations Towards A Digital Strategy@InklingComms @jonomarcus
Thursday, 11 October 12
What is “digital” for this pitch or plan?
Thursday, 11 October 12
Industry happenings that impact current thinking?
Thursday, 11 October 12
Approach to building a digital strategy (principles)?
Thursday, 11 October 12
What should the aims of any digital strategy be in this instance?
Thursday, 11 October 12
What do audience insights tell you - habits / behaviour / interests?
Thursday, 11 October 12
Where are the audience spending time online & using what?
Thursday, 11 October 12
Engagement style? Does message = channel = audience?
Thursday, 11 October 12
Your ideas?
Thursday, 11 October 12
Which channels for which ideas? What tech required?
Thursday, 11 October 12
Expected outcomes?
Thursday, 11 October 12
Do you have the right team, tools, speed & processes for success?
Thursday, 11 October 12
