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This is a presentation given to members of the Chesapeake Regional Tech Council who had interest in using Social Media applications for Workforce Development.
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Welcome CRTC!Social Media and Workforce Development Forum
Strategies in Social RecruitingBuild your Workforce through Social Media
Today’s Presenter
Veronica SegoviaEmployer Brand Marketer, Vocus
@VASegoviawww.linkedin.com/in/vsegovia
Who We AreVocus offers a unique solution for marketers. Our software integrates powerful features of digital marketing including social, search, email and publicity. In addition, our software sends real-time marketing opportunities directly to marketers in the form of leads, prospects, social media conversations, curated content and inbound media inquiries. With our marketing consulting and services team ready to help, our software solution delivers marketing success.
Vocus (VOCS) based in Beltsville, MD, has over 1,000 employees with offices in North America, Europe and Asia.
Employer Branding
Source: LINKEDIN Talent Solutions: The State of Employer Branding, Whitepaper- October 2012.
Employer Branding
Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision makers across 15 countries. LinkedIn Confidential ©2012 All Rights Reserved
Employer brand is top of mind for recruiting professionals.
Employer Branding
Employer Branding
Employer Branding
What is Social Job Sharing?
Source: Social Job Sharing Infographic, Work4Labs Blog, June 2013
Social Job Sharing
Source: Social Job Sharing Infographic, Work4Labs Blog, June 2013
Social Job Sharing
Source: Social Job Sharing Infographic, Work4Labs Blog, June 2013
Social Job Sharing
Source: Social Job Sharing Infographic, Work4Labs Blog, June 2013
Questions to Answer
First Steps…
• Audit
• Presence
• Targets
• Competition
• Relevant Networks
Tips to Build Your Employer Brand
Tips to Build Your Employer Brand
Tips to Build Your Employer Brand
Tips to Build Your Employer Brand
Socialize Your Careers Site
Facebook: Statistics
• 52% of job seekers used Facebook to help find work in 2012. (source: jobvite)
• 1 in 5 job seeker had a contact share a job on Facebook. (source: jobvite)
• 80% of social media users prefer to connect with brands through Facebook. (source: Business2Community)
• Cover Photo
• Profile Picture
• Applications- Job
Application- Blog- Videos- Social Media
@VocusCareers participates in up to 25 career-related tweetchats/month.
• Increase• Expose• Reach• Engage
Complete Profiles
• +100 million users• Story with images• Mobile upload• FB Integration • Platform Links• Sharing
LinkedIn• Recruiter tool• Job Posts• Employee Profile Ads• Amplify story with
images/video• Cross Promotion
• +100 million users• Story with images• Mobile upload• FB Integration • Platform Links• Sharing
Video
Source: Why Use YouTube for Recruitment? – HireRabbit Blog
Video: Showcase Culture
Video: Employee Testimonials
Blog: Put a Face to the Workforce
Blog: Employee Activities
Shana is running her first marathon in September! The Bellingham Bay Marathon takes place September 29 and Shana has chosen to dedicate her participation to the Boys & Girls Club of Whatcom County. Vocus employees have a great sense of community and come together in support of each other’s efforts. Read more to find out why Shana chose the Boys & Girls Club and how you can help..
Blog: Basic Content Marketing
Blog: Content Curation
Schedule Content
• Content Calendars
• Schedule Posts - Tools like Facebook, Tweetdeck, Buffer
• Drive traffic to and from each platform to grow engagement
Office Space
• Destination for Top Tech Talent• Termed “Googleplex” of Prince George’s Cty• Main Street Town culture builds community
Monitor
Track results using insights from individual platforms or using a Dashboard such as the Vocus Marketing Suite.
Monitor
Keep tabs on your competitors for analysis. Doing so can give you ideas for there you might need to have presence.
Monitor
Know the discussion around your employer brand.
What’s Working for Us
• LinkedIn- $$$• Social Job Sharing Program - $$• Facebook- $• Website - $• Twitter- $
Create a Source in Applicant Tracking
Track Results
Connect with us!
Veronica SegoviaEmployer Brand Marketer, Vocus
@VASegovia@VocusCareers
www.linkedin.com/in/vsegoviawww.whyworkatvocus.com
Questions?
Thank You!Chesapeake Regional Technology Council:Social Media and Workforce Development Forum
