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A brief introduction to the Newcomen Group and how it uses experiential science to solve business problems by precisely defining and then optimising customer experiences.
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Applyingexperiential science
to business challenges
A brief introduction
A user-friendly interface between business and science
What is The Newcomen Group?
What we do
Use science to delivera complete understanding of human experiences
PSYCHOLOGY PHYSIOLOGY NEUROLOGY
3. Seek clues
Our approach
2. Ask questions
4. Form a theory
5. (Dis)prove it
1. Establish facts
Define an existing experience in full,and infer how it can be optimised
Go backif necessary
Our toolkit
A suite of unique proprietary toolsto help define human experiences accurately
Miner Dark Side
Fusion
MentorBCDIdentifier
Correlator
Seeker
Numerator
Prospector Condenser
Interactor
Our people resource
Project management
Scientists
Implementation specialists
A 3-part structure whose shareholding membersform teams on a project-by-project basis
Design, training, sensory etc
Research, investigation, etc
What clients say
“The most enjoyable and interesting research I’ve done!”Susan Land, Head of Channel Marketing
“The Newcomen have undertaken a number of projects for us which have all been delivered on time, on budget, and have provided novel, extremely useful results.
I do not hesitate to enthusiastically recommend them.”Karl Feilder, CEO
“The Newcomen Group undertook two major studies using their innovative heuristic research tools which allowed me to identify where I could make
maximum cost savings with the least trade-off in terms of brand and customer satisfaction, delivering in total an annual saving of £10m.”
Richard Benton, Senior Brand Manager, Upper Class
“If you want to perpetuate the last 50 years, then stick with what you have got.If you want to change and improve, then you may just want to talk to these guys.”
Ian Armstrong, Customer Communications Manager
“I am really delighted with the findings and think they will
have a profound impact on our strategy. They have done an
amazing job.”Christina Yorke-Edgell,
Research & Insight Manager
To arrange a meeting or for more information, please contact:
+44 (0) 845 123 5390
www.thenewcomen.com
