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changing trends, new consumer priorities, Lego and Li & Fung, Threadless and Tesla, Zappos and Zipcars ... a world where biggest is no longer best ... "the donut business" helps to connect a more human, collaborative, designed, networked and responsible business ... and deliver better business results
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THE NEW MARKET LEADERSTHE NEW MARKET LEADERS
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CRISISCRISISCRISISCRISIS
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UNCERTAINTYUNCERTAINTY
Two turbulent yearsTwo turbulent years ...theGeniusWorks.com
FEARFEARtheGeniusWorks.com
HOPEHOPE theGeniusWorks.com
THE NEW WHITESPACESTHE NEW WHITESPACES
WEST EAST
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WEST EAST
BIG SMALL
BUSINESS CUSTOMER
VOLUME
MASS
VALUE
NICHE
VOLUME VALUE
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theGeniusWorks.com
In 2010 the world economy is expected to grow byIn 2010 the world economy is expected to grow by 3.1% after a decline of 1.1% in 2009 ...
E7
E7
E7+5.1%
in 2010
E7+1.7%
in 2009
G7+1.3%
in 2010
G7-3.4%
i 2009in 2009
E7 is the BRIC nations (Brazil, Russia, India and China) plus Mexico Indonesia and Turkey
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China) plus Mexico, Indonesia and Turkey
E7 NATIONS WOMEN EDUCATION
CITIESWATER
HEALTHCARE CITIESHEALTHCARE
BOOMERSGRIN RENTAL
Ageing (big business) ... Artvertising (ads need to do more for you) ... Brand alliances Bioplastics ... eBooks (eventually come of age) ... Business models (in every sector)
CHIME nations ... Creative charities ... Crowdsourcing (research, design, communicate)CHIME nations ... Creative charities ... Crowdsourcing (research, design, communicate)
Debt ... Device convergence ... Digital nomads (wandering in a virtual world)
Energy (where the brains are focused) ... Social Entrepreneurs ... Extreme weather
Fairtrade ... Fractional ownership ... Fuel cells (where the venture capital is focused)Fairtrade ... Fractional ownership ... Fuel cells (where the venture capital is focused)Genetic-based services ... GPS devices (the power of mobility) ... Graffiti fashion
Happiness (yes, it really is the new priority) ... Healthcare revolution ... Reid Hoffman
Identity protection (you, your brand, your reputation) ... Inflation ... Islamic finance Fashion jewellery ... Multi jobbing ... Jumpsuits (yes, they're back with Stella McCartney)
Knowledge clouds ... Korean brands (the new innovation leaders) ... Kazikstan
Licensing ... Life caching ... Location-based marketing (when and where are customers)Managing complexity ... Meaning (making sense, adding purpose) ... Micropayments Nanotechnology (from cleaning to clothes) ... Neural networks ... N11 nations
Obesity (whilst half the world still starves) ... Oil prices ... Cautious optimism
Personalisation Pop-up retailing (no longer a fad serious business) PrivacyPersonalisation ... Pop-up retailing (no longer a fad, serious business) ... Privacy InQBox (fantastic Japanese retail concept) ... Quantum computing ... Quebec online Realness ... Rental culture ... Responsible business (more than the environment)
Self publishing ... Simplicity (the biggest trend of all) ... Space tourism (Virgin Galactic)p yTablet computers (just wait for MacWorld 2010) ... Tweeting ... Two-speed economy Unemployment ... Urbanisation ... User generated (from Current TV to Threadless)
Viral rage (customer complaints just went global) ... Virtual Hybrids ... Volatility Water scarcity Wild weather Women consumers (growing faster than China)Water scarcity ... Wild weather ... Women consumers (growing faster than China)Generation X ... X-Prizes (space travel to electric cars) ... XL accessories Yang Du (Shanghai cool) ... YouTubevertising (one that works) ... Mohammad YunusZespri Gold (amazing kiwis) ... Zipcars ... Zopa (business model for future banking)
RESPONSIBLE
CONSIDERED MEANINGFUL
CARING
RESOURCEFULEMPOWERED
CAPABLE
SELFLESSSELFLESS
WELLBEING
HUMAN INDIVIDUAL
HAPPINESS
PARTICIPATIVE
COLLABORATIVE
CONTRIBUTING
SHARINGSHARING
INDULGENT
ESCAPIST EXPRESSIVE
QUIRKY
RETHINKING MARKETINGRETHINKING MARKETING
PUSHING
DELEGATED
PRODUCTISED
HIGH EXPECTATIONS
O
LITTLE TRUST
AVERAGEDLOYALTY RARE
UNCREATIVE
CtheGeniusWorks.com
INEFFECTIVE
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FROM PUSHFROM PUSH ...
TO PULL... TO PULL
RATAN TATA DAVE STEWART SHIGERU MIYAMOTODAVE STEWART
ANDREA JUNG JOHN MAEDA LADY GAGASTEFFI GERMANOTTAANDREA JUNG JOHN MAEDA LADY GAGASTEFFI GERMANOTTA
REID HOFFMAN JACK MA SERGIO MARCHIONNE
FROM USFROM US ...
TO THEM... TO THEM
EMOTIONAL
COLLABORATIVE SUSTAINABLE
AIR ASIA PIXAR NINTENDO
SHANGHAI TANG GOLLA SAMSUNGSHANGHAI TANG GOLLA SAMSUNG
LI+FUNG ZAPPOSVIRGIN GALACTIC
CUSTOMERS
BRANDS
PRODUCTS
C
PROMOTION
PRICE
PROMOTION
PLACE
RELATIONSHIPS
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CUSTOMERS PARTICIPANTS
BRANDS PURPOSE
PRODUCTS
C
ENABLERS
C O S
PROMOTION
PRICE
STORIES
PERCEPTIONS
PROMOTION STORIES
PLACE PARTNERS
RELATIONSHIPS COMMUNITIES
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THE NEW MARKET LEADERSTHE NEW MARKET LEADERS
OBAMA ‘08OBAMA ‘08
YES WE CAN
CHANGE
INTERACTIVE
O
COLLABORATIVE
YOUTH
COLLABORATIVE
STORIES
PRIORITIES
MY.BARACKOBAMA
INTERACTIVE
MULTI NETWORKS
CO
MICRO PAYMENTS
COMMUNITY
MICRO PAYMENTS
$265M V $88M
CONTINUITY
$ $
BRAND
ISSUES AND IDEAS
WILL.I.AM
O C S
UPDATES
INFOMERCIALS
UPDATES
INTEGRATION
ICONIC
LEGOLEGO
BILLUND 1932
“LEG GODT”
TOY OF THE CENTURY
2005
CONCEPTS
2005
CONCEPTS
COMMUNITIES
#5 BUT #1
ZIPCARSZIPCARS
BERLIN 2000
WHY HAVE A CAR?
RENTAL
C
CHEAPER THAN TAXI
INTERACTIVE
CHEAPER THAN TAXI
49 CITIES
STREETCAR 2010
THREADLESSTHREADLESS
DEHART & NIKELL
T-SHIRTS
USER GENERATED
$2000
COMMUNITY
WIN $2000
COMMUNITY
$4 TO $15
DIGITAL HYBRID
$ $
E CLOTHSE-CLOTHS
TAD GREEN
ENVIRO PRODUCTS
48000 STRANDS/CM2
O G S
SAVE £100/YEAR
NO DETERGENTS
SAVE £100/YEAR
BOSCH, GAGGIA, SMEG
GOOD AND BETTER
, ,
TESLATESLA
MENLO PARK 2003
200 MILES
0 60 3 9 S CS0-60 IN 3.9 SECS
$109 000
ELON MUSK $105M
$109,000
ELON MUSK $105M
GOOGLE & DAIMLER
SEX SAVES THE WORLD
APPLEAPPLE
JOBS/WOZNIAK 1976
$1BN BY 1980
1985-1996
O S & S
IMAC 1999
JOBS & JELLYBEANS
IMAC 1999
DIGITAL HUB
ONLINE/RETAIL
IPOD 2001
$8BN
ITUNES 2003
0
IPHONE 2007
10BN
IPHONE 2007
$13BN
IPAD 2010
$
MOBILE DEVICE CO.
JOBS + IVE
BEAUTIFUL OBJECTS
S G O
BEYOND PROCESS
SAYING NO
BEYOND PROCESS
PLATFORMS
BOLD EXPERIMENTS
DON’T SELL PRODUCTS
NEVER FIRST
EARLY ADOPTERS
G C O S
FOCUS ON THE FEEL
MAGIC WORDS
FOCUS ON THE FEEL
PACKAGING
KEEP MOVING
$300bn
$200bn
$100bn$100bn
2000 2002 2004 2006 2008 2010
$300bn
$200bn
$100bn$100bn
2000 2002 2004 2006 2008 2010
$300bn
$200bn
$100bn$100bn
2000 2002 2004 2006 2008 2010
INSPIRINGINSPIRING CUSTOMERS
ENGAGE
CUSTOMERS
CONNECTCONNECT
ENABLEENABLE theGeniusWorks.com
1. START WITH A PURPOSE THAT INSPIRES PEOPLE ...
HUMANFrom Aveda to
Pixar, more purpose and more
empathy for people
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2. DESIGN A BUSINESS THAT ENABLES PEOPLE
DESIGNEDRESPONSIBLE
TO DO MORE ...
From Nintendo to Shanghai Tang,
function and formthat enables
more
Aravind and Tesladelivering social and
environmental innovation
RESPONSIBLE
HUMANFrom Aveda to
Pixar, more purpose and more
empathy for people
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3. EMBRACE THE POWER OF NETWORKS AND PARTNERS
DESIGNEDRESPONSIBLE
AND PARTNERS ...
From Nintendo to Shanghai Tang,
function and formthat enables
more
Aravind and Tesladelivering social and
environmental innovation
RESPONSIBLE
Current TV and Threadless,
co-creating anduser-generated
Alibaba and Lego, connecting your customers and
NETWORKED COLLABORATIVE
user-generatedpartners
HUMANFrom Aveda to
Pixar, more purpose and more
empathy for people
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ICONIC
4. BRINGING IT ALLTOGETHER
Apple and Obama embracing stories,
distinction andaspirations
ICONIC
DESIGNEDRESPONSIBLE
TOGETHER ...
From Nintendo to Shanghai Tang,
function and formthat enables
more
Aravind and Tesladelivering social and
environmental innovation
RESPONSIBLE
A NEW KIND
Current TV and Threadless,
co-creating anduser-generated
Alibaba and Lego, connecting your customers and
NETWORKED COLLABORATIVEOF BUSINESS
user-generatedpartners
HUMAN AGILEFrom Aveda to
Pixar, more purpose and more
empathy for people
LiveNation and Zipcars and the speed of Asia,
Youth and change
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INSPIREDINSPIRED BUSINESS
MORE CREATIVE
MORE DISTINCTIVEMORE DISTINCTIVE
MORE PROFITABLE
ICONICApple and Obama embracing stories,
distinction andaspirations
ICONIC
RESPONSIBLEDESIGNEDFrom Nintendo to Shanghai Tang,
function and formthat enables
more
Aravind and Tesladelivering social and
environmental innovation
RESPONSIBLE
Current TV and Threadless,
co-creating anduser-generated
Alibaba and Lego, connecting your customers and
NETWORKED COLLABORATIVE
user-generatedpartners
HUMAN AGILEFrom Aveda to
Pixar, more purpose and more
empathy for people
LiveNation and Zipcars and the speed of Asia,
Youth and change
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THE DONUT BUSINESSTHE DONUT BUSINESS
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INSPIRINGINSPIRING LEADERSHIP
THE DONUT BUSINESS
DRIVEN BY THE OUTSIDE WORLDDRIVEN BY THE OUTSIDE WORLD
WHERE BIGGEST IS NO LONGER BEST
AND THE BEST IDEAS ARE OUTSIDE NOT INSIDE
BECOMING A NEW MARKET LEADER
MORE CREATIVE, COLLABORATIVE, COMPETITIVE
BECOMING A NEW MARKET LEADER
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THE NEW MARKET LEADERSTHE NEW MARKET LEADERS
BE BOLD BE BRAVE BE BRILLIANTBE BOLD. BE BRAVE. BE BRILLIANT.
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