Apple Inc.Challenges and

SolutionsGroup A2

T. A. Pai Management Institute, Manipal

Born on April 1, 1976 December 12, 1980, IPO release Macintosh 128k 1983 1985: Jobs exits 1985-1997: Sculley, Spindler, Amelio 1993: Newton, an early PDA 1996: Return of Steve Jobs 1998-2001: iPOD a big comeback February 23, 2006, iTunes reaches 1bn mark June 29 2007 iPhone launched January 27, 2010 iPad launched September 2012

Apple > Google + Microsoft

Story so far…

The anxiety

Dropping profits

Failure of iPad mini

Growing Android market

Stock value dipped 10%

Challenges ahead

Opportunity

Huge

5 years – $ 1.5 Trillion

Australia’s GDP

“Growth purgatory” - Sacconaghi

Implementation Competence

“Race 3”

“No country for lazy men”

Challenges ahead

Increased competition

Samsung and Google

More in less

Challenges ahead

Clarity of mission

Say Yes

iPad Mini

Low price iPhone

Challenges ahead

Focus

The real mojo: Supply Chain

Offerings:

- Retina Display

- iTV – “I have cracked it” - SJ

- Electronic payments

Apple’s readiness

Sustainability – People and Planet

- “Apple Drops Chinese Tech Supplier Over Labor Violations”

– Jan 27, 2013

- - Recycle, renewable energy

Apple’s ecosystem

◦iTunes, Passbook, App Store, iCloud

Apple’s readiness

Search for a new blue ocean

No price wars – P r o f i t s

Better consumer insights – disguised

games like Brandscan may be ;)

Better communication with investors, Mr.

Cook

Acquisitions

Free advices

http://www.guardian.co.uk/commentisfree/2013/jan/24/apple-fourth-quarter-earnings-strategic-weakness

http://www.linkedin.com/today/post/article/20130115152801-29478030-apple-s-new-reality

http://articles.economictimes.indiatimes.com/2013-01-24/news/36526911_1_timothy-d-cook-apple-iphones

http://www.forbes.com/sites/mobiledia/2012/02/19/nuts-apples-ceo-reveals-future-strategy-google-to-expand-into-hardware/

References

http://www.forbes.com/sites/ericjackson/2012/09/11/apples-10-biggest-mistakes-since-steve-jobs-returned/2/

http://alvinalexander.com/blog/post/mac-os-x/apple-business-philosophy-mission-statementhttp://www.forbes.com/sites/greatspeculations/2013/01/22/securing-the-future-of-apples-iphones-and-ipads/

http://edition.cnn.com/2012/06/12/opinion/brownlee-apple-secret/index.html

http://www.huffingtonpost.co.uk/andrea-ragnetti/apples-competitive-advant_b_936215.html

http://www.reuters.com/article/2012/01/22/us-apple-idUSTRE80L0MH20120122

References

Thank you