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Appetizer makes it dead simple for small businesses to engage their customers with a useful mobile app. We've built a set of beautiful, category specific themes and an amazingly simple CMS that enables businesses to build loyalty with their existing customers. By leveraging the information from the Social Graph, we can build out the boring part of app instantly. The small businesses can then focus on bringing back customers through deals, specials, rewards and events. With templates and plugins customized for the needs of each business category we've dramatically increased ease of use, ease of assembly and the functionality of the app. More importantly, the product sells itself. We use APIs to automatically grab the majority of our potential customers Facebook pages. We automatically build custom apps based on the information in the social graph before contacting them. We then present the Mobile App to prospective customers with the app 90% done. Our first two target customer segments are real estate agents and restaurants. Based on our initial tests using this approach combined with a voice message broadcast system, we expect a single sales rep to sell 5 units per day at $20 per month each. Our goal is to have $55k in recurring revenue from 2,700 customers and be cash flow positive within 9 months. We’ve bootstrapped the initial product development and we are nearly complete with version 1.0 of the system which we expect to begin selling in early August. Our team has extensive experience, starting, scaling and selling recurring revenue businesses focus on small businesses. We're raising a small $300k 8% convertible note with a 20% discount and a $3m cap. We’re targeting a handful of value added investors that understand this space and have worked with us before.
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Helping Local Businesses Make Beautiful Mobile Apps
Smart Phones35% of Americans Adultsown a Smart Phone and
growing*
theproblem
Too ExpensiveIt doesn’t make financial
sense to SMBs for a custom Mobile App
Low QualityCurrent DIY App builders
suck! There are no vertical specific Apps and
are hard to set up.
*Pew Internet Study - http://pewinternet.org/Reports/2011/Smartphones.aspx
HTML 5 &Native Apps
what isappetizer?
we make it dead simple for small businesses to engage their customers
with a useful mobile app
Five Minutesetup
Beautiful Category Specific Themes
AmazinglySimple CMS
Create Loyalty &Engagement
SimpleSet Up
our setup takes less than 5 minutes forsmall businesses to create an effective
app with leveraging the social graph
Name, Address, Phone Number, Map, Pictures,
About, Updates, Contact, Deals, Events
Key Components of Apps
beautifulthemes
we customize each theme for each vertical, because one size fits all makes
the apps suck, and the set up even worse
loyalty &engagement
the time saved from app assembly and management allows SMBs to focus on
one thing, bringing back customers through deals, specials, and events.
ProactiveWe have proactively found the
majority of our target customers FB Pages
customeracquisition
AutomatedWe automatically build
custom apps based on the information in the social
graph ahead of time
PresentationWe then present the
Mobile App to prospective customers with the app 90% done
test results
5 SalesPer Day/ Per Rep
$19.95per month
Steve EspinosaSerial EntrepreneurPixelFish CTOBackyard Founder & CEO - Acquired by PixelFish Zonecom Founder & CTO - Acquired by eLocal Listing Buzzspot Founder - Acquired by Search Initiatives
John ZdanowskiExperienced building infrastructure for 4 rapidly growing companiesPixelFish CFOSecond Life, CFO - 8x growth in 3 yearsHouseValues, CFO - 5x growth in 3 years, led $94m IPO in ‘04Affinity Internet Co-Founder, COO/CFO - 6 Acquisitions
Experienced
Team
0
15
30
45
60
ProjectedRevenue
recurringRevenue Projected
Expenses
9 MonthGoals
$55K in Recurring Revenue2,700+ Active CustomersCash Flow Positive
domain experience in both recurring revenue and SMB Sales allows us to
build a fast, profitable business
