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Presentation for the international Apps4All Forum in Moscow on partnership models in t
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OUR LIVES ARE… �
OUR SOCIETY IS … �OUR WORK IS … �
MOBILE �
(BASICALLY) WORTHLESS WITHOUT CONTENT�
Alone we can do so little; together we can do so much.�- Helen Keller �
WHAT DO PARTNERS WANT? �
OPERATOR�
Sell more services
Add revenue channels
Upsell people to smartphones
OEM �
Sell more phones
RESELLER�
Sell more phones
Sell more services
WHAT DO YOU HAVE �TO OFFER? �
EXCLUSIVE �
Revenue Share (e.g. Acer + Pokki)
Content (e.g. dtac + Line)
Discounts
(e.g. Google Chromecast + Netflix)
Launch on Platform (e.g. Samsung + ITV Player)
Launch in App Store
(e.g. Samsung + Flipboard)
YOUR OFFER�
SUBJECT OF PARTNERSHIPS�
Pre-installation: App Pre-Installed on Device
Sold
TYPICAL PARTNERSHIP TYPES�
PERFECT MATCH�
+� =�
PARTNER’S INTERESTS�
Promotion: App Download Promoted
via e.g. SMS or Store Ranking
Content: App content made available
indirectly, e.g. inside another app
Service - not one time download
Monetizes well Runs on many devices (tablets / phones / OS)
Runs in many countries
TAKEAWAYS�PREFERABLE APP CHARACTERISTICS�
DON’T BE AFRAID TO ASK�There are people in these organizations whose job it is to form collaborations – you make their lives easier by being proactive
If you can contribute towards their goals they will be open
ACCOUNT FOR THE PROCESS�Start approaching early Plan for a long negotiation and rollout phase (up to 6 months)
KEEP IN TOUCH�
GET THE SLIDES�
ifigure.de �
CONTINUE DISCUSSION �
@AlexPuschilov �
STAY CONNECTED�
linkedin.com/in/puschilov�