Embed Size (px)
DESCRIPTION
Mark Juleen's presentation from the 2011 Apartment Internet Marketing Conference. Using social media on online tools for a new approach to outreach marketing and local networking. Please, won't you be my neighbor?
Citation preview
Mark JuleenJ.C. Hart Company &
The Resident Connection
Apartments & Neighbors
• Outreach 180◦ (WIIFM)• Memorialize It• Map It• Broadcast It• Measure It
Outreach 180◦ (WIIFM)
Live the Life
Benefits of Outreach 180◦?
• Actually talking to business owners/managers
• Leasing teams more confident• Something for you take away vs.
just leaving something behind• Actually building a relationship
to follow up on
Memorialize ItBlogging & The Resident Hub
Featured Business
Community News
Map It
Share Their Info
Coupons
Broadcast It
Facebook Can Be Your Radio Station
People May Surprise You
This isn’t Field of Dreams
It’s Probably More like The Land of Make Believe
Measure It
Analytics Year over Year• Overall website traffic up over 35%.• Absolute unique visitors up 30%• About half of that increase attributed to new
properties added• Majority of other increase from organic
search via Google, Bing, Yahoo!, or other local search engines
• Facebook “Likes” increased 191%• Facebook referral to websites increased 70%
Keyword Analytics
Google Searches
Keyword Analytics
Summary
• Outreach 180◦
• Memorialize your efforts• Map your neighbors• Measure what you can• Be a better neighbor
The Thank You Economy
Twitter - @mbj
MarkJuleen.com
TheResidentConnection.com
facebook.markjuleen.com
