And the MVP is Content Marketing

Don’t worry about losing. Think about winning

the MVP is… Content Marketing

Photo bydr_vaibhavahuja on flickr

If Context is the KING

It’s engaging with people about what they like, in a way that serves the purpose and

ideals of the brand

Photo by NBA on facebook

It’s the evolution of advertising


It’s more efficient, effective and likeable


It focuses on consumer experience and not on product information

.Content Marketing is not about price tags

Content Marketing is not about price tags Content Marketing is not about price tags


It’s engaging our community around an idea instead of a product

.It’s not about tactics or campaigns that you can start and stop all over again


Content Marketing generates traffic without selling

.It isn’t a press release served as a blog post


Content marketing is nothing new

.Companies have been creating and distributing content for many years


.Using content to sell isn’t selling

.It isn’t advertising

.It isn’t push marketing

It’s a pull strategy


It’s the Strategy of being always ready to train

Photo by ThomasOfNorway's on flickr

…of being useful

Photo by gus_estrellas on flickr

…of being exciting, friendly, fun, attractive

Photo by VarsityLife on flickr

…and always willing to help

Photo by Original Nomad on flickr

It’s not about “buying” attention

Photo by JMR_Photography on flickr

It’s not about begging for attention

Photo by Murray State on flickr

It’s about being attentive by providing online free content that is both interesting and

carrying value

Photo by Murray State on flickr

Content Marketing is not Clicks, Retweets, Likes, +K’s, and +1′s

Photo by Sudhamshu on flickr

It’s the strategic creation and sharing of ideas, information, and resources

Photo by Chairman of the Joint Chiefs of Staffon on flickr

Prepared by George Anastasiou [email protected]

avakon.com

Thank you

@cronusA

Business

And the MVP is Content Marketing