Anatomy of a great seo campaign

Anatomy for a great SEO campaign

Organic Search Technology

http://www.ostechnology.com.au



Search Engine optimisation (SEO) contains a set of techniques and strategies to maximise a site exposure to search engines. There are several factors contributing to a successful SEO campaign.

SEO Campaign


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Basic Factors for an SEO Campaign

SEO Keyword ResearchWe go through your business and identify the keywords that customers are searching for.

SEO campaign is not something can be done quickly. This is a process that requires effort of planning, analysing, monitoring and maintaining the campaign to get the best

result. Contact us for SEO consultancy.

Content buildingContent is the second step of building a SEO campaign. A high quality content with focus keyword is the key factor affecting your site ranking

On-page OptimisationOptimising your on-page content helps increase your search ranking and traffic.

Off-page OptimisationOff-page SEO builds the credibility and trust for search engines to index and rank your website.



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SEO Keyword Research

Brainstorming

Brainstorming words and phrases people will use to search for your

products/services

Research

Do a research on keywords your competitors are using.

Use Google Keyword Planner to get more keyword Ideas

Analysis

Analysing your keyword list based on avg monthly search

volume and keyword competition to come up with a

completed keyword list

Useful Tools

Google Keyword Planner, Google Webmaster Tools,

SEMRush


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Content Building

Keyword Idea Get keyword ideas from tools introduced above

Keyword DensityKeywords should appear not only in the content but also in the page title, headings, subheadings

NoteThe keyword density rate for a page should fall

between 1.5-2.5%, maximum 3%, otherwise, your page will be considered as spam by Google.

Create Content The content should be written naturally instead of too

much focus on where to put the keyword in .


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On-page Optimisation

Page title Page title shouldn't be exceed 70 characters, otherwise, it won't fully appear on SERP. Page title should include the main keyword.

Heading 1 - H1 Heading 1 or H1 must contain the primary keyword. Each page should have only 1 H1.

Meta DescriptionMeta description should contain maximum 160 characters, otherwise, the exceed part will be cut off on SEPR. Keyword should appear at least twice in meta description.

Image SEO Optimising the images is very important for your SEO ranking. ALT Text should be provided not only for when an image cannot display, but also for Google to see that image when crawling on your website. Keyword must be included in the ALT Text.

Meta TagsMeta tag is the keyword that is assigned to your page and must be existed in your page content. The maximum number of meta tag for a page is 5.

LinkingYour webpage should have linking to both internal and external links for the purpose of increasing your ranking on search engines. Notice that, external links must be relevant to your website and link title must be added.


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Off-page Optimisation

Directories

Business directories are another way to get the traffic to your website. Having your business

registered in the directories will also help increasing your website

credibility

NAP

Most important, no matter what social media

tool or directory you create, make sure the consistency of your

company name, address, phone number and

opening hour.

Social Media

Building a social media portfolio is the best way

for your brand to interact with your customers, also

building trust to the search engine

Visit our website at http://www.ostechnology.com.

au and contact us for professional SEO consulting service.

Now You Are Ready!



Thank you Organic Search Technology

http://www.ostechonology.com.au

