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STRATEGYOF LAUNCHING OCIAL NETWORK GAMES ON FACEBOOK
Anastasia PerinaBusiness Development Executive, RJ Games
PROJECT INTRO
Genre: MMO StrategySetting: realism Platforms: VK, OK, My.mail, FB, BrowserLanguages: EN, FR, DE, RUTA: male, 30+ years old
STRATEGY OF LAUNCHING
Soft Launch
Ok.ru
Release All Local
Social Networks
Soft Launch
Global Launch
SOFT LAUNCH: OK.RU
Purposes:1. to optimize metrics2. to conduct technical tests
Why Ok.ru?1. easy to buy traffic
2. a lot of traffic
RELEASE: ALL LOCAL SOCIAL NETWORKS
Scope of work:1. to push maximum volume of traffic2. to develop new game content3. to prepare for Facebook release
FACEBOOK: SOFT LAUNCH PREPARATION
Scope of work. Game Design:1. to learn FB documentation2. to implement maximum of FB’s features3. to learn & use FB Best Practices 4. content localization
FACEBOOK: SOFT LAUNCH PREPARATION
Scope of work. Product & Marketing:1. project name
2. localization3. community & support 4. pricing5. promo materials
FACEBOOK: SOFT LAUNCH & RELEASE
Actual questions:1. does Facebook have a soft launch functional? 2. what is the difference between a soft launch and release
processes? 3. how much time do we have before the global release on FB? 4. how to buy traffic on FB? 5. how much does it cost?