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Andrzej [email protected]
Greg [email protected]
Analyzing Churn Rate in
Jet Enterprise
available with
What is Churn Rate?
Churn is defined as a
number of customers
who decide to
discontinue a service
in given period.
As a KPI, churn Rate informs the company about services quality, attractiveness of offer, competitors activity, etc.
Why more and more companies are interested in Churn Rate?
Interest in „churn
rate” is steadily
growing (see:
google trends)
Companies are interested in the pace of customers leaving and the reasons for those decisions.
Finding the right KPI
A simple calculation of Churn Rate is
inadequate for many companies, especially if
rapid growth of customer base is observed.
A far better approach is represented by a more complex equation:
Churn rate: measures and indicators
Main measures
(indicators):
• Churn Rate [%]
• Active Entities
ad Date [#]
Other measures
(indicators):• Average Activity Time
[days]
• Amount on Current
Contracts [$]
• Quantity on Current
Contracts [$]
• Amount on Churn [$]
Why Jet Enterprise is the leading solution to calculate Churn Rate?
A Business Analyst, who uses a BI solution, usually expects te
possibility to analyze the churn using pure “pivot” style, mainly
because it offers:
• Easy switching between the periods (form Month to Year),
• Analyzing using multiple slicers, grouping levels, trend
analysis, visualizations and so on,
• Building of own reports / dashboards, short response time.
Jet Enterprise equipped with a powerful BI
back-end and Data Warehouse Automation
tools makes the complex calculations possible,
even in case of huge amounts of data.
Churn Rate and Jet Enterprise Implementation
Typical implementation steps are as follows:
• Identification of particular requirements and business specific
needs.
• Identification of main data and design of finding expiration
date procedure.
• Implementation of necessary data structure and
transformation on Data Warehouse level.
• Implementation of dimensions and target indicators on OLAP
database level.
• Creating reports / dashboards to meet specific needs.
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Jet Enterprise: using Power BI visualisation for eg. Churn Rate
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