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Using Analytics to Understand Design And Tracking Coffee Pots in Austrailia

Analytics and Design - Art Institute Guest Lecture

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Discussion of how analytics can modify your web design practices. A perspective from a web marketing agency presented to students.

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Page 1: Analytics and Design - Art Institute Guest Lecture

Using Analytics toUnderstand Design

And Tracking Coffee Pots in Austrailia

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Annual Traffic has a Pattern

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Increase in Mobile Traffic

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Don’t Hide Your Best Content

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Discuss Client Improvements

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Paying Your Way Can Be Expensive

http://www.wordstream.com/articles/most-expensive-keywords

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Design with Purposehttp://www.formstack.com/the-anatomy-of-a-perfect-landing-page

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Know What People Want

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Let’s Talk About Design

What Is Good Website Design?

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So Glad Design Circa 2000 is Dead

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1. Social2. Material3. Ideological

Three Motivations of People

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Social

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Material

NADR.org

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IdeologicalChimpHaven.org

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Goals