Analysis of Digipacks

Lana Del Ray- Born To Die

Analysis of digipackThe first thing seen in this digipack is the mid shot of Lana Del Ray, by

applying this mid shot. By applying a medium close up, it frames the audience to concentrate on her beauty and voyeuristic features. This is a common feature seen within the indie genre to allow record labels to create a representation of the artist.

The image looks like its been taken In back garden meaning its very simple as is what she is wearing, there is nothing fancy going on in the background, the simplicity of the design allows the audience to focus more on Lana and she is a new coming singer.

The general digipack itself would appeal to consumers who are interested in this type of music.

Her overall appearance is also seen to be quite vintage as her makeup is shown to be quite plain. Regarding the colour scheme of the album it is clear to see there is some iconography of the American flag through the colours white, blue and red. For example, she is shown to be wearing a plain, white blouse followed by the artists' name which is also highlighted in white font. The colour blue is also vivid as it is included in the background image behind and in the text 

Analysis of digipack

The colours used in this digipack are very light colours one would associate these colours with summer they are bright and prominent. Her name is written in white which stands out against the blue sky, the text is written very close together taking up all the space at the top of the CD cover, making her name the next thing you see when looking at the CD cover.

The title of the album is written in blue standing out against the white, like wise with her name, the font is very consistent throughout.

CD cover- Born To Die

This is the CD cover fro her album, the CD is very simple, The use of the roses is ironic as roses are often associated with love and death, which is illustrated in the name of the her album, most of the songs featured on the album are all about love and lust. the background of the CD being all white makes the red roses stand out and look prominent, suggesting it has some sort of significant to the album. The roses are rusty again implying that her songs may be about breakups or emotional kind of love.