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Usability: What’s The Use? 28 th January 2009

An Introduction to the Importance of Usability for businesses

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A short primer to usability, with it many industry terms and job titles. Concludes by stripping away all the clutter and focusing on how usability can impact a companies bottom line

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Page 1: An Introduction to the Importance of Usability for businesses

Usability: What’s The Use?

28th January 2009

Page 2: An Introduction to the Importance of Usability for businesses

Usability, also known as…

Page 3: An Introduction to the Importance of Usability for businesses
Page 4: An Introduction to the Importance of Usability for businesses

A few job titles for usability

Page 5: An Introduction to the Importance of Usability for businesses

For all 653* job titles visit: www.usabilityfirst.com/jobs/

*purely an estimation.

Page 6: An Introduction to the Importance of Usability for businesses

Luckily they all share1 primary objective!

Page 7: An Introduction to the Importance of Usability for businesses

Make what we use easier

to use

Page 8: An Introduction to the Importance of Usability for businesses

And what does this mean for businesses?

Page 9: An Introduction to the Importance of Usability for businesses

You can increase your:efficiencyproductivityonline salesonline enquiriesreturn-on-investmentmarketing spend conversionrevenue-per-employee

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…and add more money to your bottom line

Page 11: An Introduction to the Importance of Usability for businesses

We hope you enjoy the event!