An Introduction to Resolute Digital

We are a digital agency that builds proprietary tools

and custom solutions which enable our clients

to more intelligently engagetheir customers.

Perspective. Precision. Purpose.

Resolute Purpose:Who we serve:


http://rds.yahoo.com/_ylt=A0WTb_oCEu5Ij0wAIJKJzbkF;_ylu=X3oDMTBpcWpidGtpBHBvcwM4BHNlYwNzcgR2dGlkAw--/SIG=1iu2egqev/EXP=1223648130/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?p=nokia+logo&fr=yfp-t-501&toggle=1&cop=mss&ei=UTF-8&w=2078&h=732&imgurl=hardwarezone.com/img/data/nnews/2007/8779/Image/nokia-logo.jpg&rurl=http://hardwarezone.com/news/view.php?id=8779&cid=5&size=97kB&name=nokia-logo.jpg&p=nokia+logo&type=JPG&oid=ae9a6e5f4453289e&no=8&tt=124,091&sigr=11nhi828m&sigi=11u7c2rhs&sigb=1304r64tr

Service Overview

DESIGN & DEVELOPMENT

STRATEGY &CONSULTING

ANALYTICS& MARKETING

• Strategic Advisory Services

• Mobile Web & Apps• Website Design

& Development• Search Engine

Marketing & Optimization

• Display Media Planning & Buying

• Proprietary Web & Mobile Analytics


Digital Strategy & Consulting

• Brand Blueprint– Core Ideology, Market Dynamics,

Value Proposition, Sales Messaging• Digital Strategic Services

– Analytics Audit– KPI Formulation– ROAS Goals– Marketing Mix Model

• Digital Product & Marketing Strategy– Product Development Strategy– Advertising and Channel Plans– Digital Marketing Plan


Design & Development• Client Service &

Project Management• User Experience &

Information Architecture

• Visual Design• HTML(5)/CSS3• Javascript• Backend Development

– PHP - .NET– Java - Rails

• Apple iOS• Android SDK• Managed Hosting Perspective. Precision. Purpose.

Analytics & Marketing:• Website Analytics

– GA Certified Premium Partner– Setup & Configuration

• Search Engine Marketing– Google Adwords Certified– Google Adwords API Preferred

Pricing– Proprietary Keyword Strategy

• Search Engine Optimization– Detailed Benchmark Analysis– Balanced Tech & SEO Strategy

• Display Media Planning & Buying– Behavioral & Retargeting– Mobile (in-app & web)


OrganizationManagement Team

Brian McNameeManaging PartnerAward-winning

creativedirector with 15 yrsexperience from top NYC Ad Agenciesincluding Ogilvy &Mather, Saatchi &Saatchi, and DraftFCB.

Daniel SavageManaging PartnerC-level executivebackground coming from B2B and Publishing

industries.

Jarod CaporinoManaging PartnerVeteran Search andBusiness Developmentexecutive with 15

yearsexperience from the top Search Engines

andMedia Publishers

Benjamin SandersManaging PartnerVeteran technologist

andtechnical executive

withover 20 years ofprogramming and business expertise.


Resolute Purpose:To build a smarter agency

Core Values:- Integrity- Execution with Excellence- Thought Leadership- Passion


Appendix


Design Background• Creative Team lead by Brian McNamee

– 15+ years in the industry– Interactive Designer, Saatchi & Saatchi– Interactive Art Director, Ogilvy & Mather, 8

years– Creative Director, DraftFCB– 8 industry awards:

• Echo Award, London Int’l Advertising, NY Festivals New Media, The Web Award, Ogilvy 360 Award, David Ogilvy Award, and 2 Mercomm iNova Awards

• 3 Full-time designers• 1 Full-time information architect• Integrated with media & technology departments• Vast web, mobile web, and app design experience


Our Process


• Digital strategy & consulting• Creative brief creation• Requirements gathering• Sitemap(s) & useflows• Wireframes and functional

specifications• Visual design & concepts• Usability testing & focus

groups• Iterative design reviews• Design production• Front-end implementation• Back-end implementation• Quality assurance• Deploy to live environment

Creative Brief


• How do we differentiate ourselves in the market from a brand perspective?

• What products/services are we selling?• Who are our target demographics?• What insights do we have on their

behavior?• What action(s) do we want them to take?• What are our key messages?• Are there any offers or incentives?• Are there any specific media or technical

specifications?• How will users find our web property or

application and how does that affect our design and development?

Information Architecture


• Sitemap & use flows illustrate site taxonomy

• Comprehensive wireframes outline key components and messaging hierarchy within pages

• Detailed functional specifications outline business, editorial, and technical requirements

Perspective. Precision. Purpose

Visual Design• Competitive review• Existing site

analytics evaluation for performance

• Conceptual and creative exploratory

• Feature and functionality expansion

• Multiple concept review, selection, modification and approval

• Industry-standard UI approach


Front-end Implementation• HTML, HTML5, CSS3

Javascript experts• Device-specific

responsive technology

• Contextually responsive technology that enables geo-location, behavioral, and persona-based content and marketing strategy














