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TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005
“Intellectual Property & Horizon 2020: How to deal with your intellectual Assets”
Introduction to Intellectual Property
Odysseas SpyroglouIPR, Legal & Financial Issues Expert
Istanbul, 2/2/2016
What is Intellectual Property?
“Intellectual property (IP) refers to creations of the mind, such as:
inventions;
literary and artistic works;
designs;
symbols, names and images used in commerce.” *
*According to WIPO, World Intellectual Property Organisation
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Categories of Intellectual Property?
• Industrialproperty:inventions(patents),trademarks,industrialdesigns
• Artisticworkprotectedbycopyright:originalliteraryandartisticworks,music,televisionbroadcasting,software,databases,architecturaldesigns,advertisingcreationsandmultimedia
• Commercialstrategies:tradesecrets,know-how,confidentialityagreements..**AccordingtoEuropeanUnion(europa.eu)
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How IP is created?
• Research
• Experimentation• Creativity
• EXAMPLES:• ScientificInvention:electronics,drug,etc.
• ProductofCreativity:Movie,song,book,article,
slogan,name,drawing,designetc.
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Why IP is important?
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• Yourideas
• Yourwork
• Yourbusinessadvantage
• Avaluableasset thatmustbe
protected(itcanbetraded)
But what are IP Rights (IPR)?
“IP Rights (IPR) are the rights given to persons over the creations of their minds. They usually give the creator an exclusiveright over the use of his/her creation for a certain period of time.”e.g. Patents, Copyrights, Trade marks …
*According to WTO, World Trade Organisation
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Types of IP Rights
• Copyrights
• Patents
• Trademarks
• (Tradesecrets)
• ‼ProtectionstillinnationallevelratherthanEU*
• ApplytoEuropeanPatentOfficebutEuropeanpatentneedstobevalidatedbythenationalpatentofficeineachcountrywhereprotectionisrequired.
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Copyrights
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• Providingprotectiontocreators(writers,artists,musiccomposers,etc.) ontheircreations.(“works”)
• DoesNOT extendtoideas,onlytoexpressionofthoughts.
• Noneedforregistration(somecountrieshaveasystem)
• Typesofrights:• Economic:financialreward/reproduction,distribution,
publicperformance,broadcasting,translation,adaptation.
• Moral:attribution/recognition,fame,righttoobjecttochanges,adaptations
• Protection:companiesororganisationsofcreators• Duration:usually50yearsafteracreatorsdeath
Trademarks
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• Signusedtoidentifycertaingoodsandservicesbysomeone(personorenterprise)
• Canconsistofaword,combination,abbreviations,names,drawings(logos),3Dshapes,colors,evenmusic.
• Mustbedistinctive• Typesoftrademarks(inadditiontocommercial):
• Collective:membersofanorganization,union• Certification:complywithasetofstandards
• Protection:RegistrationincountryTradeoffices• Duration:usually10years,renewedindefinitely
Industrial Designs
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• Ornamentaloraestheticaspectofanarticle:3Dfeatures,shape,patterns,linesorcolor(instruments,watches,jewelry,houseware,electricalappliances,vehicles,architecturalstructures,textiledesigns,etc.)
• Must“appealtheeye”(aesthetic)• Protection:Registrationincountryauthorised
agencies/tradeoffices• Preventunauthorised copyingorimitation• licenseorauthorizeotherstouse
• Duration:usually5years,renewedupto15
Patents
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• Exclusiverightgrantedinrespectofaninvention• TypesofInventions:
• Newornovel• Non-obvious• Usefulorcapable• “patentablesubjectmatter”
• Rights:• Exclusivityofuseinaterritory• Permissiontolicenseittoothers
• Protection:NationalPatentOffices,EPO• Duration:20years
Trade Secrets
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• ConfidentialBusinessInformation• Providesacompetitiveedgeforthe
company• NotregisteredbutKeptSecret• Protection:
• Throughlegalbindingagreements:Nondisclosure,confidentiality,etc.
• Duration:indefinitely
Sources and more reading
• EuropeanIPRHelpdesk:https://www.iprhelpdesk.eu• GuidetoIPR(EUHelpdesk)
• FactSheetsonIPRinProposalStage
• THEEUSINGLEMARKET:IntellectualProperty
• WIPO:http://www.wipo.int• WIPOAcademy(http://www.wipo.int/academy/en/)
• WTO:Trade-relatedaspectsofIPR• https://www.wto.org/english/tratop_e/trips_e/trips_e.htm
• EPO:https://www.epo.org/
• TURKEYSpecific:• TurkishPatentInstitute: http://www.tpe.gov.tr/
• InternationalChamberofCommerce:PromotingandProtectingIPinTurkey
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TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005
Contact:
Office AddressTurkey in Horizon 2020 Project
No:6/2 Mustafa Kemal Mah. 2119. Sok.06520 Çankaya/Ankara,Turkey
Tel: +90 312 219 69 80http://www.turkeyinh2020.eu/
TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005
Thank you!Teşekkür ederim!
Credits / Disclaimer
© “Turkey in Horizon 2020”Theinformationandadvicecontainedinthispresentation arethesoleresponsibilityoftheprojectteamandcaninnowaybetakentoreflecttheviewsoftheEuropeanUnion. Theteamof"TurkeyinHorizon2020"projectisnotresponsiblefortheconsequencesoferrorsoromissionshereinenclosed. Re-useofinformationcontainedinthispresentationfornon-commercialpurposesisauthorisedandfreeofcharge,providedthesourceisacknowledged.Ourprojectteamisnotresponsibleforanyimpactoradverseeffectsonthirdpartiesconnectedwiththeuseorre-usemadeoftheinformationcontainedinthispresentation.
CreditsIntellectual property protection law and rights (Copyright) / Slide 1 / Jakub Jirsak, 123RF.com World Intellectual Property Organization (WIPO) (CC BY-ND 2.0) / Slide 2 / United States Mission Geneva, Flickr.comThe European Commission - Berlaymont Building (CC BY 2.0) / Slide 3 / www.GlynLowe.com, Flickr.comCrystals patents hunters (CC BY-NC 2.0) / Slide 4 / andrew matthews, Flickr.comBeauty at the help desk, (CC BY-SA 2.0) / Slide 5 / Quinn Dombrowski, Flickr.comWorld Trade Organization ((CC BY-SA 2.0 / Slide 6 /World Trade Organization, Flickr.comWhat's not wrong with PIPA and SOPA (CC BY-SA 2.0) / Slide 7 / opensource.com, Flickr.comLarge copyright sign made of jigsaw puzzle pieces (CC BY- 2.0) / Slide 8, 16 / Horia Varlan, Flickr.com24/96 (CC BY-ND 2.0) / Slide 9/ Jason Devaun, Flickr.comAttention Start up Workshop, (CC BY-ND 2.0) / Slide 10 / Camilo Rueda López, Flickr.comMolecule display, (CC BY 2.0) / Slide 11 / Christian Guthier, Flickr.comSecret Corridor, (CC BY 2.0) / Slide 12 / B4bees .(2m views), Flickr.comEducation Reform, (CC BY-SA 2.0)/ Slide 13/ Created by Jessica Duensing for Opensource.comTea in the spotlight (CC BY-ND 2.0) / Slide 14 / captain.orange, Flickr.comLarge copyright sign made of jigsaw puzzle pieces (CC BY- 2.0) / Slide 15 / Horia Varlan, Flickr.comYou can check the Creative Commons Licences here: https://creativecommons.org/licenses/
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