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Scott Davis Gary Hirsch Together, we are: Feet On Your Rooftops

An Introduction to Effective Storytelling

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Presentation by From The Rooftops & On Your Feet delivered during a session with the American Marketing Association in 2008. An introduction to our workshop on Effective Storytelling, addressing the fatal flaw of Marketers as wordsmiths.

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Page 1: An Introduction to Effective Storytelling

Scott Davis Gary Hirsch

Together, we are:

Feet On Your Rooftops

Page 2: An Introduction to Effective Storytelling

I’m the DJ.

Gary’s therapper.

Page 3: An Introduction to Effective Storytelling

Integrity

Creativity

Quality

Outside the boxCustomer satisfaction

Communication

InnovationLeadership

Cutting edge

DiversityCollaboration

Shareholder value

Sustainability

Corporate citizenship

Transparency

Trust

Page 4: An Introduction to Effective Storytelling

Why bother!?

Page 5: An Introduction to Effective Storytelling

1.Don’t want to work for an organization with no values

2.Need to differentiate

3.It’s our job

Page 6: An Introduction to Effective Storytelling

Every now and then, you find a client or organization that wants to be different

New words, new values

Page 7: An Introduction to Effective Storytelling

A new way of capturing the words

Page 8: An Introduction to Effective Storytelling

Still just words

Magic happens when the words are turned into meaningful action

Page 9: An Introduction to Effective Storytelling

So why do we, as marketers, spend so much time crafting words?

When we could be generating action and shaping the stories of those actions?

Page 10: An Introduction to Effective Storytelling

Bad: Boeing

LeadershipIntegrityQualityCustomer

SatisfactionPeople working

togetherA diverse and

involved teamGood corporate

citizenshipEnhancing

shareholder value

Good: Zappos

Deliver WOW Through Service

Embrace and Drive Change

Create Fun and A Little Weirdness

Be Adventurous, Creative, and Open-Minded

Pursue Growth and Learning

Build Open and Honest Relationships With Communication

Build a Positive Team and Family Spirit

Do More With Less

Be Passionate and Determined

Be Humble

Page 11: An Introduction to Effective Storytelling
Page 12: An Introduction to Effective Storytelling
Page 13: An Introduction to Effective Storytelling

Good: Zappos

Deliver WOW Through Service

Embrace and Drive Change

Create Fun and A Little Weirdness

Be Adventurous, Creative, and Open-Minded

Pursue Growth and Learning

Build Open and Honest Relationships With Communication

Build a Positive Team and Family Spirit

Do More With Less

Be Passionate and Determined

Be Humble

Page 14: An Introduction to Effective Storytelling

2127 North Albina, Suite 218Portland, Oregon 97227phone: 503.753.5975

www.FromTheRooftops.us