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Presentation by From The Rooftops & On Your Feet delivered during a session with the American Marketing Association in 2008. An introduction to our workshop on Effective Storytelling, addressing the fatal flaw of Marketers as wordsmiths.
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Scott Davis Gary Hirsch
Together, we are:
Feet On Your Rooftops
I’m the DJ.
Gary’s therapper.
Integrity
Creativity
Quality
Outside the boxCustomer satisfaction
Communication
InnovationLeadership
Cutting edge
DiversityCollaboration
Shareholder value
Sustainability
Corporate citizenship
Transparency
Trust
Why bother!?
1.Don’t want to work for an organization with no values
2.Need to differentiate
3.It’s our job
Every now and then, you find a client or organization that wants to be different
New words, new values
A new way of capturing the words
Still just words
Magic happens when the words are turned into meaningful action
So why do we, as marketers, spend so much time crafting words?
When we could be generating action and shaping the stories of those actions?
Bad: Boeing
LeadershipIntegrityQualityCustomer
SatisfactionPeople working
togetherA diverse and
involved teamGood corporate
citizenshipEnhancing
shareholder value
Good: Zappos
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be Humble
Good: Zappos
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be Humble
2127 North Albina, Suite 218Portland, Oregon 97227phone: 503.753.5975
www.FromTheRooftops.us