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An Ant’s Eye View of SXSW 2011 Christopher Carfi (@ccarfi) Senior Strategist, Ant’s Eye View ccarfi@antseyeview.com A Top 10 List

An Ant's Eye View of SXSW 2011

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After not being at SXSW the last couple of years, I went back to Austin in 2011 to find the event had exploded in size and breadth in the interim. Here is my Top 10 list of what I took away from it.

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Page 1: An Ant's Eye View of SXSW 2011

An  Ant’s  Eye  View  of  SXSW  2011  

Christopher  Carfi  (@ccarfi)                    Senior  Strategist,  Ant’s  Eye  View                    [email protected]  

A  Top  10  List  

Page 2: An Ant's Eye View of SXSW 2011

#1:  SXSW  is  starting  to  mirror  the  Internet  itself.  

Image:  Christopher  Carfi  

Page 3: An Ant's Eye View of SXSW 2011

It’s  big.  

Photo:  Jim  Merithew/Wired  

Page 4: An Ant's Eye View of SXSW 2011

It’s  messy.  

Photo:  Christopher  Carfi  

Page 5: An Ant's Eye View of SXSW 2011

It’s  overwhelming.  

Photo:  Christopher  Carfi  

Page 6: An Ant's Eye View of SXSW 2011

The  entire  industry  is  here.  

Page 7: An Ant's Eye View of SXSW 2011

It’s  a  PLATFORM.  

Image:  Graphpaper.com  

Page 8: An Ant's Eye View of SXSW 2011

#2:  Gameification  is  everywhere.  

Page 9: An Ant's Eye View of SXSW 2011

SCVNGR  keynote  =  Worldwide  Trending  Topic  on  Twitter.  

Image:  Computer-­‐troopers.com  

Page 10: An Ant's Eye View of SXSW 2011

Foursquare  =  Google  for  the  real  world.  

Image:  Aboutfoursquare.com  

Page 11: An Ant's Eye View of SXSW 2011

We  are  wired  to  love  games.  

Photo:  Totalonlinepresence.com  

Page 12: An Ant's Eye View of SXSW 2011

#3:  QR  Codes  are  everywhere.  

Photo:  Christopher  Carfi  

Page 13: An Ant's Eye View of SXSW 2011

#4:  Trailer  food  rocks.  

Photo:  The  Smart  Kitchen  Blog  

Page 14: An Ant's Eye View of SXSW 2011

#5:  Serendipity  happens.  

Page 15: An Ant's Eye View of SXSW 2011

#6:  Small  is  the  new  big.  

Photo:  Christopher  Carfi  

Page 16: An Ant's Eye View of SXSW 2011

#7:  Logistics  matter.  

Page 17: An Ant's Eye View of SXSW 2011

#8:  There’s  no  way  to  do  everything.  

Page 18: An Ant's Eye View of SXSW 2011

#9:  Inspiration  can  come  from  unexpected  places.  

Page 19: An Ant's Eye View of SXSW 2011

#10:  Pitches  still  suck.  

Page 20: An Ant's Eye View of SXSW 2011

An  Ant’s  Eye  View  of  SXSW  2011  

Christopher  Carfi  (@ccarfi)                    Senior  Strategist,  Ant’s  Eye  View                    [email protected]  

A  Top  10  List