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How prospects must feel
some days…
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The World of Social Media
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Chinese Social Networks
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Example
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Social Media is a
Communication Medium
• Twitter ≠ a place to only feed your jobs
• Facebook Pages ≠ a place to post only your jobs
Think about your social media presence in terms of your target audience (prospects):
would YOU follow or be interested in you?
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Where is Sourcing Headed?
• Mobile madness
• More marketing- and PR-focused
• More potential than ever before to add value throughout an organization
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Mobile Recruiting
• Mobile Marketing
• Mobile Recruiting Tools
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The Future is Mobile
• ¾ of all Japanese social network users access social networks via mobile devices
• More than 100 million mobile subscribers in the US use smartphones
• 44% of mobile users across France, Germany, Italy, Spain, and the UK use smartphones
• At the end of 2011, nearly 15% of US mobile phone users also had tablets
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The Future is Mobile
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Sourcing = Marketing
• Marketing = the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return
• Sourcing = the process of identifying, attracting, and engaging talent for job opportunities
Sourcing (Marketing)
Recruiting (Sales)
HR (Account Mgmt)
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Sourcing and Public Relations
• PR = the process of persuading the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about a company and its leadership, products, or services
• Part of sourcing means giving potential prospects ‘warm-fuzzies’ about your company or your client
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Who Are You Talking To?
1. Who is your target audience?
2. What is your goal in reaching them?
3. What steps do you need to take to reach them?
4. What tools are available to do this?
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Competitive Intel
• Asking a few extra questions when talking to prospects can lead you to helpful information
– “Tell me a little more about the current project you’re working on…”
– “Any big / new projects in the coming months?”
• Other parts of your organization can benefit from gathering this kind of information
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Sourcing Beyond Today…
• Get to know your marketing and PR folks
• Define and understand your approach to social media
• Share sourced knowledge beyond just your recruiting organization
• Get ready for some mobile madness
Happy Sourcing!
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Questions?
Amybeth Hale
@researchgoddess
http://www.linkedin.com/in/researchgoddess
http://www.facebook.com/researchgoddess
