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Before departing Amtrak, The National Railroad Passenger Corporation Government Owned Corporation Government/Amtrak relationship

Amtrak -- Innovation Policy

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A presentation outlining how Amtrak can foster an innovative culture and leverage its exisiting assets

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Page 1: Amtrak -- Innovation Policy

Before departing

Amtrak, The National Railroad Passenger Corporation

Government Owned Corporation

Government/Amtrak relationship

Page 2: Amtrak -- Innovation Policy

Leadership

Sales/Image

Capital/Infrastructure

Rail Market Reform (by promoting connectivity)

All aboard

Page 3: Amtrak -- Innovation Policy

Fast Facts

22,000 Employees.500 stations in 46 states.

Trains run every minute of the year.

Amtrak is a political story, not a corporate one.Time for a rewriteSet a vision and strategy for the future and inspire others to follow your vision.

Page 4: Amtrak -- Innovation Policy

Grow ridership AND employees.

Incentives More than just punching the clock Foster an ecosystem where employees

connect with the local communities.

Innovate at every level, from start to stop.Listen to the 22,000 person teamUse social media in conversation tool

Focus on customers NOT government.

Page 5: Amtrak -- Innovation Policy

Amtrak leading the wayUnique opportunity to grow and change image/concept.

HOW? Innovate using available High-Tech.

Be part of world’s train competitiveness. Break a record!

Page 6: Amtrak -- Innovation Policy

No more chucu-chucu-tuu-tuuuuGREEN

SAFE

COMFORTABLE

ONTIME

Page 7: Amtrak -- Innovation Policy

Make the connection

Connect infrastructure to promote rail travel. Transit Planning

Promote connection between state run rail companies.Federal subsidy to promote connectionUse state rail companies as laboratories

Choice promotes innovation.

Page 8: Amtrak -- Innovation Policy

Who is ARTE? His mission: to encourage environmental awareness — turning passion for the rails into passion for the earth.

Amtrak Recognizes the Environment

ARTE The Environmental Engineer

Page 9: Amtrak -- Innovation Policy

Carbon Emissions (per passenger mile)

Rail .21 kg

Car .35 kg

Air .48 kg

Page 10: Amtrak -- Innovation Policy

Energy Saving InitiativesAmtrak uses diesel fuel produced at a higher volume per barrel of crude oil and electricity produced in the Northeast from a variety of fuels

Increased use of dynamic braking & regenerative braking

Last year, Amtrak substituted electric locomotives for diesel locomotives on the Keystone Corridor between Philadelphia and Harrisburg, Pa.

Page 11: Amtrak -- Innovation Policy

Renewed Focus on Long DistanceOriginal mission of being a national intercity passenger rail system

Passengers are fundamentally just like freight

The costs of operating a train do not double when the length of the train doubles

Page 12: Amtrak -- Innovation Policy

Passenger rail systems in Japan, Germany, The Netherlands

It’s not only a matter of how much money Amtrak is given out of public treasuries, it’s a matter of how that money is spent

Wi-Fi East Coast railway route in the U.K.

Consider new ways of doing things...

Page 13: Amtrak -- Innovation Policy

Tickets please!WEB 2.0 Technology

Change method of reward points. Design packages.

Fix competitive prices.

Target new customers.

Page 14: Amtrak -- Innovation Policy

Thanks for choosing AmtrakInnovative leadership and inspiring vision.

Green, high-tech infrastructure.

Encourage competition in the transportation system.

BELIEVE IN AMTRAK!