Ambient Advertising

Overview

Background

• The term ‘ambient advertising’ was first applied during the early nineties when clients began demanding ‘something a bit different’ in their advertising.

Definition

• The placement of unique advertising in unusual and unexpected places often using unconventional methods to communicate to target markets.

Reasons for growth in ambient

advertising

• Saturation of traditional media

• Increasing demand for point-of-sale communications.

• Allows for precise audience targeting.

• It is flexibility and versatility.

• Eye catching

• Impactful

Examples

• Messages on the handles of supermarket trolleys or yacht sails. It allows projection of huge images on the sides of buildings, out door places or messages on hot air balloons.

• See examples on next slides

Ambient - Liberty Financial House

Source: http://www.picturethis.com.au/page.asp?cid=81

Example Ambient Balloon Advertising

Sydney, Australia

Ambient - Poster

Ambient – Toilet Care

Ambient - Gillette

Ambient – Earth Day

You are welcome to contact Nigel Bairstow at B2B

Whiteboard, your source of B2B Asia / Pacific

marketing advice

http://www.linkedin.com/pub/nigel-bairstow/6/41b/726

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