Amazon Repricing: More Sales, More Buy Box, More Time.

● Amazon’s Competitive Climate● Repricing: What, how, why, when? ● Winning more Buy Box ● Automate your strategy● Net Margin Repricing

Agenda

Amazon’s Competitive Climate

Of Amazon sales come from

repeat customers

Two thirds Amazon receive over 41 million page views

per day

Amazon merchants must sell under

one advert / listing, rather than their

own page

Repricing is when the price of a product automatically adjusts in reaction to a competitor’s price change, or to take advantage when a competitor runs out of stock. 

What is Repricing?

Common scenarios include:

✓ A rise in competition is hurting your sales

✓ Inventory has grown too large to manage

pricing manually

✓ You want to free up more time to focus on

growing your business

When is it useful?

A competitor changes their

price on Amazon Amazon

notifies XSellco of the change

XSellco calculates the

new price

Background safety checks

are performed

XSellco notifies Amazon of the price change

Amazon’s Pricing Error

System checks the new price

New price is updated on

Amazon

How does it work?

✓ Keeps your products competitively priced

✓ Competitive prices result in more sales

✓ Saves countless hours repricing manually

✓ Reprices according to your specific preferences

✓ Increases your likelihood of winning the Buy Box

Why Reprice?

Winning the Buy Box!

The percentage of mobile sales on

Amazon, Christmas 2015

60%The approximate percentage of all non-media sales which are made through the buy box on Amazon

82%

● FBA or Non-FBA

● Feedback Ratings

● Feedback Percentages

● Domestic vs. Foreign Sellers

● Competitor’s Stock Level

● Your Stock Level

● Your Stock Age

● Specific Merchants!

Automate Your Personal Strategy

Make your own rules - create your own personal strategy and algorithm

✓ Always sell at a profit

✓ Eliminate unprofitable sales

✓ Identify most profitable products

✓ Keep currency conversions up to

date

Net Margin Repricing

Net Margin Repricing is the process of repricing goods in line with

competitors’ price changes, while considering the cost of the product and

ensuring that it’s sold for a profit.

How does Net Margin Repricing work?

Your costs

Your Price

Lowest Price

Your Minimum

Price

Your Maximum

Price

The profit you will make at your current

selling price

The profit you would make if sold at your

minimum price

The profit you would make if sold at your

maximum price

✓ Real-time repricing

✓ Price: flat rate, commission or % of revenue

✓ Rules or algorithmic

✓ Flexibility of rules

✓ Unlimited channels

✓ Generous / no SKU limits

Choosing a Repricer

Special Offer

20% off Plus or

Ultimate repricer

for 3 months!

Thank you!