Pere  Joan  Ribas  Barceló  

Amazon.com Diversification Strategy

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CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course

Pere Joan Ribas Barceló perejoanribas@gmail.com

Diversification

Diversification

Amazon Web Services (AWS), launched in 2002, is a cloud

computing platform that started as a way to keep track of Amazon’s orders

A technology company does not survive without an ability to reinvent itself

§  In 2012, five American technology companies bid on a $600 million contract to build the CIA own private cloud computing system.

§  IBM was one of the two finalists. But on 2013 the CIA awarded the contract to Amazon.com

§  Amazon beat IBM, an elder company in its field of expertise, as a late entrant to the cloud computing market.

Source: Bloomberg Businessweek, 2014

Fire Phone

With the Fire Phone, Amazon will offer its customers the possibility to shop, stream video, read books and more. All wrapped up in a 4.7 inch package.

Amazon FireTV

Peter Larsen Amazon FireTV. / JIN LEE (BLOOMBERG / April 2014)

Diversification

Diversification

Free same-day and early morning delivery on orders

over $35 on more than 500,000 Amazon items,

including fresh grocery and local products

§  The Everything store: Jeff Bezos and the age of Amazon, Brad Stone (2013)

§  One Click: Jeff Bezos and the Rise of Amazon.com, Richard L. Brandt (2011)

§  The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, Phil Simon (2011)

§  Inside the Giant machine: An Amazon.com Story, Kalpanik S. (2011)

§  Amazon.com: Get Big Fast, Robert Spector (2002)

§  Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers(2009)

Bibliography

Videos

§  Amazon's Truth Behind the Click BBC Documentary

§  Amazon.com Full Story - World Biggest Online Retailer Revealed

§  Exclusive Interview with Jeff Bezos - Founder & CEO of Amazon

§  Amazing Amazon Story - Jeff Bezos Full Speech

§  TED: Jeff Bezos: The electricity metaphor

§  Amazon's Jeff Bezos looks to the future

§  Four Peaks: My interview with Jeff Bezos

§  Inside Amazon: Secrets of an Online Mega-Giant

§  Amazon's Truth Behind the Click

§  Jeff Bezos at the Stanford Graduate School of Business

§  Jeff Bezos on Amazon, Innovation, Customer Service, Kindle

§  Jeff Bezos discusses Amazon Business Model and Mission

Internet companies series!