AMA Social Media Presentation - Aug 27

Welcome!

John Freeman

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The Boar’s Head

John Freeman

Joke about messing up city space, getting free dinners, watching free tennis, sneaking into the fitness center

Simple

John Freeman

"I'm here because we've done it the simple way and the cheap way"Marketing industy has the tendency of rewarding, and idolizing the biggest.Tell story of DMAI presentations and Louisville. Best way to run a baseball team-- don't want to study the New York Yankees.

Most TD Catches By NFL Tight Ends 2011-2012

1. Rob Gronkowski: 28

2. Jimmy Graham: 20

3. Tony Gonzalez: 154. Antonio Gates: 14

UVA Urology

UVA Urology

John Freeman

The internet has given us a more complicated way to do the same simple things

Share

John Freeman

"rising tide lifts all boats"- say how much you love job:consulted for free with UVA (better some gets better applicants, better interns), Dontown Business Association, Monticello, Montpelier,-we live in such a special area... full of energy, innovation, creativity, alcohol to fuel it, youth,

John Freeman

2 unpaid interns with flip phones and some spare time when I'm not delivering Point of Interest maps to artisan stores in the county

39%

John Freeman

say this is the inspiration before it was cool to post photos on facebook

39%

John Freeman

more engagement on photos than other post types

One Rule: Post Pictures

14,253 Likes

What Type Of Pictures?Puppies Mountains

Right Nows2,440 Likes

What Type Of Pictures?

John Freeman

How are your mountains looking, poconos?

John Freeman

like asking the dalai lama to go skeet shooting

What Type Of Pictures

Weather/Seasons

1,790 Likes

Content Calendar

Demographics

8:20 a.m.2:50 p.m.7:50 p.m.

Social Media Policy

John Freeman

Common Sense made into complicated science turns into delay

Stay Relevant

1,871 Likes

Stay Relevant

2,547 Likes

Veterans Day

Stay RelevantCaption: Please Think of Shopping Local This Black Friday

1,148 Likes

Stay Relevant

1,611 Likes

Captain: “Tell your family you love them tonight. We know we will.”

Stay Relevant

43,311 Shares16,103 Likes

John Freeman

use phrase "newsjacking"

Stay Relevant

1,933 Likes

“Mature Content Strategy”

September 26, 2012

Calls To Action• “LIKE it if you love it”

• “Can You Caption This?”

• “Share if you think…”

• “Who agrees?” or “Isn’t it?”

• “Hit LIKE if…”

Calls To Action

Caption:“LIKE” If You Think

Virginia Is The Prettiest Place On Earth

7,209 Likes

Calls To Action

Caption:“… if this is the prettiestthing you’ve seen so far

today, hit “share”

540 Shares

Calls To Action

Caption: “On This Lawn I Have

___________”

312 comments

Calls To Action

16,419 Likes

Caption: “Click ‘like’ to thank him and all of our veterans”

Calls To Action

Caption:“Click “Like” If This Photo

Makes You Happy”

1,413 Likes

Buy Cheap Ads

Use Voice

Caption: “What rush hour looks like on our Blue Ridge

Parkway”

5,022 “Likes”

Use Voice

Caption: “50 Shades of Hay”

1,112 Likes

Use Voice

Caption: “Your move, Rockies”

241 Shares

Results: Oct-Dec ‘12

• 707,837 “Likes”, Comments or Shares

• 112 Posts with over 1,000 likes

• Viral Reach of 7.51 Million People

• 44.45 Million Total Impressions

Talking About This

255,976 Talking About This

Freeman, John

Only thing that can beat mountains and puppies is a mouse with gloves on.

Our Page Today

1 Year Anniversary of 10,000+ Talking About- No Expensive Slam Dunk Campaigns

Inspire

John Freeman

Point: Find value for yourself beyond the insights.

John Freeman

given this powerful tool, to help make people happier

Yoshimoto Nara

Each One, Teach One

Dr. James Porter - University of Georgia

John Freeman

Tell Story of Landing on the Moon

Losing Active Users

John Freeman

Reasons why: Too much Spam, Too commercial, takes too much time (long posts)

Rising Tide Lifts All Ships

Start Now

John [email protected]