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ALUMINIUM INGOTS

Submitted to Prof. Rangan Mohan

Submitted by Team Innova Gourab Mahajan (12018)Mohan Karthikeya (12028)Robin Kumar Sahu (12097)Dinesh Chand Devapujala (12137)Pappu Yadav  (12166)Sarthak Rohatagi(12182)

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• Ingots are the material that is cast into a shape suitable

for further processing

• Large rough castings - storage and transportation

• Aluminium Ingots are produced through the smelting

process.

• Various grades of ingots are produced which are used for

production of castings in Auto Industry as well as

electrical applications

• Ingots are re-melted and further processed into a large

number of products for various downstream applications

ALUMINIUM INGOTS

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Factors Parameters

Size of ingots 740mm*170mm*114mm and others

Weight of ingots 22.7+/- 1.5kgs (average)

Usage Casting, Utensils, automobiles, Lithium batteries, Currency Coins,

Types of ingots Low Purity (LP), Electrical Conduct (EC), Commercial Grade (CG)

INTRODUCTION

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Transport Air, Road, Rail and Sea

Construction Siding (Cladding), windows, skylights, weather – proofing, doors, Screens, gutters, hardware

Packing Cans, aluminum foils

Electrical Energy distribution and transport cables

Pharmaceutical Antacid, antiperspirants

Cooking Utensils Kettles and saucepans

NEED AND USES

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COMPANIES

SIZES

PU

RIT

Y

Competitors

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:

• Product features

Producing aluminium ingots with LME standards

Ingots of various dimensions with maximum purity of 99.7%

• Target customers

Targeting to the customers who need small quantity of ingots

Targeting on electrical and automobile manufacturing industries

which needs high purity ingots

Aluminium with high melting point are required in making coins.

PRODUCT MANAGEMENT STRATEGIES

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Hero cycle inaugurates (all aluminum) bicycle plant at Ghaziabad and also laid foundation for its new plant in Bihta industrial and logistic park in Bihar which will have a annual capacity of one million units. Plant will be operational in 2014

• Additional Benefits to customers

Providing good Packing and insurance facilities to customers

Freight discounts for transportation

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26%

22%22%

8%

8%7% 7%

Transport Packaging ConstructionMachinery Electrical Consumer durablesOther

Segmentation Geographical region India

Markets Transportation, Construction, Packaging, Electrical, et al

Structure of procurement Decentralization

Usage rate Low, medium and high

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• The management of our suppliers, based on the total cost of

the Ownership

• The concentration of purchasing volume on the best suppliers

• The decrease in purchasing costs and increase in supplier

performance

• The improvement of co-operation

• The optimization of the entire value chain in collaboration

with our suppliers

OUR GOALS OF SUPPLIER MANAGEMENT

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• Achieving a target return on investment: In the initial

stage, the target would be to reach the break-even

• Achieving certain market share: Nominal pricing

• Meeting competition: Providing value-based pricing

PRICING OBJECTIVE

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Penetration Policy

• High competition from market leaders

• Competitive and price sensitive market

• Gain market share

Value-Based Offering

• High purity of Ingots

• Available in different sizes

• Nominal price compared to competitors

PRODUCT PRICING

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DISTRIBUTION STRATEGY

Company

Warehouse/

Depots

Resellers

Customer

Distributor

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THROUGH INTERNET: Company sells the aluminum Ingots online. However for large orders company

sends direct sales force.

ALTERNATE CHANNEL

CompanyIf Large then Direct sales force

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• Direct Sales: Our sales team deals directly with the

clients

• Trade Shows: Display in trade shows

• E – Marketing: Promoting through different sites

• Business magazine: Advertising in trade journals

• Trade Discount: Providing discounts/ freight charges

SALES PROMOTION