A long time ago in a galaxy far far away...

In 2008...

No one needed advertisingBut everyone needed clients

2008/09 – cut of advertising budgets up to 80%

2009

Alloka has appeared and started to sell advertising as Live Calls

2011

Our experience in Live Calls –> 3+ years100+ clients:

20 000+ of calls sold:

For 3 years we have learned how to

Make advertising cheaper saving the same result or improve it up to 200%

Our experience gave birth the new technology of Marketing Metrics:

Alloka Analytics:

Cloud based call counter for entrepreneursand Pay-per-call API for web-publishers

2012 (Nowadays)

You just need to put a special script on your web page or use Alloka tracking number for off-line advertising.

+7 (…) 123-12-01

+7 (…) 123-12-02

You easily mark any advertising channel with its own tracking number to know the call source

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And follow the result of advertising in clear ROI Metrics – client calls

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Calls

Calls

N CallsX-channel

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For businesses Alloka Analytics helps save money and generate more leads

WOW! I saved 47% of my advertising

budget!

WOW! I saved 47% of my advertising

budget!

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For web-sites Alloka gives API to start sell calls

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Calls

NCalls

Attention!Now our advertisers can buy Live

Calls from their customers!

Attention!Now our advertisers can buy Live

Calls from their customers!

«»

John Wanamaker

Half the money I spend on advertising is wasted; the trouble is I don’t know which half

World advertising market is $500 bln. per year

We pretend for 1% of this piece of pie:

30% of advertisers receive direct calls from their customers – so they are countable

$2 bln. per yearis our market

1% of the budget is spent to evaluate marketing effectiveness

Our way to find clients:

AllokaCloud service & API Advertising Agencies

Advertising NetworksWeb-publishers (win-win)

Clients

Technically we are ready to launchAlloka Analytics in 70 countries for now

We need $2 mln for international growthAs co-investor we invest 500K by ourselves

Alloka AnalyticsTake calls in account

2012