1. We are Allegra Derived from allegro: a musical term meaningto pick up tempo and make livelier Origins as a print-only provider Today, have evolved into a full-servicemarketing communications resource for smalland mid-sized businessesMission To enhance the value of the businesses we serve.

2. THE ALLEGRA ADVANTAGEMarketingStrategic planning, execution &measurementMailCreative ServicesPostal discounts, list sourcing & Graphics &management copywritingYOUR SINGLE SOURCE Added ValuePrint Services Promotional products,Full color or B/W;emails, PURLs, WebBrochures to signs 3. Marketers Challenge: More Choicesto ConsiderWhat generatesthe best results? 4. Allegra: Ideas that Deliver Campaign development Strategic marketing planning Measurement and analysis 5. MARKETING CAMPAIGN GOALS Customer retention Lead generation Donor recruitment Employee recognition 6. [CREATIVE SERVICES] Graphic design Brand identity Logos Websites Copywriting 7. [CREATIVE SERVICES]Our Guiding Principle: It isnt really creative if it isnt strategic or practical.Professionally-designed materials enhance credibilityGraphic elements increase readershipPersuasive copy motivates action 8. [PRINT SERVICES]Full-color and B/W printingVariable dataHigh-volume copyingBindery/Finishing 9. [SIGNS &BANNERS] Indoor/Outdoor POP displays Trade shows Grand opening Meetings/Events Van graphics Safety signs Window graphics 10. [PROMOTIONAL PRODUCTS] Target marketing Customer appreciation Employee recognition Incentives Sales support 11. [MAILING SERVICES] 12. [MAILING SERVICES]Postal design conform to postal regulationsTabbing, folding, collating, inserting & sealing automated for time- and cost-effectivenessCASS certification verify addresses to ensure fewest returnsDirect addressing and bar coding speed up delivery timeSorting and delivery to the post officeUsing bulk rates instead of first class could saveyou almost $3,000! (on a 15,000 piece mailing) 13. [LIST SOURCING AND MANAGEMENT] 14. [LIST SOURCING/MANAGEMENT] Different types (compiled vs. specialty data) Consider size of mailing Geography (local, regional, national) Frequency of mailing Target response rate (1% is industry standard)60% of the success of a direct mail campaign depends upon the list. You need to talk to the right people who aremaking decisions about your products/services. 15. ALLEGRAADVANTAGE 16. Single Point of Contact Convenience Eliminate multiple suppliers andpoints of contact Cost savings Manage costs through processefficiencies Time savings Reduce delivery time Accountability No more finger pointing Access to technology Allegra is industry leaderin communications trends Access to subject matter experts Trained in allmarketing communications disciplines 17. The Power of Our NetworkTap into theresources andexperience ofmore than 550sister companies 18. [AT YOUR SERVICE]Your Single Source for CommunicationsStrategies With Measurable Results