All your social media questions answered 7 9-14

Your Social Media QuestionsAnswered

by Maggie Barr, REALTOR®Century 21 M&M and AssociatesJuly 9, 2014

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Agenda• Why Use Social Media?• Overview of Sites – Facebook– Google Plus– LinkedIn– Twitter– You Tube

• How Should You Use Social Media?

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Power Start Media

Why Use Social Media?

4/23/2013

• Boost traffic to your website• Improve your website’s search engine ranking (SEO)• Prove you are technically up-to-date• Demonstrate expertise

– foreclosures, vacation homes, commercial

• Improve visibility of your listings• Network with other realtors and experts

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Social Media Sites

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Power Start Media4/23/2013

• Facebook– Great for consumers– Good for Business-to-Business

• Google+– Copy-cat of Facebook by Google

• LinkedIn– Provides credibility for all business types

• Twitter– Great for your enthusiast customers

• YouTube– Video content gets more clicks & engagement

Top Social Media Portals for Real Estate

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Facebook• Use your personal

profile to encourage referrals from friends, family, and their connections• Post articles about

buying and selling homes, and the market in general


Facebook Business Page• Use your business

page to post articles and content on behalf of yourself as a REALTOR, or for your office


Google+Personal Profile• Profiles just like

Facebook• Establishes you as

an authority with Google• Demonstrate your

industry knowledge


Google+ Business Page• Increase your

website SEO score• Establishes you a

business • Includes a

Google Maps listing, once you verify your address


Google+ Business Page• Increase your

website SEO score• Establishes you as

an authority with Google• Includes a Google

Maps listing once you verify your address

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LinkedIn

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• Post a profile with your resume and areas of expertise• Clients will use this

to validate your credibility• Friends, peers and

clients can Endorse you or write a Recommendation

Maggie Barr 12

LinkedIn

7/9/2014

• Post a profile with your resume and areas of expertise• Clients will use this

to validate your credibility• Friends, peers and

clients can Endorse you or write a Recommendation


Twitter• Great for targeting

enthusiasts who like to read about a specific topic• Not as valuable for

driving awareness• If someone knows

you however, they might follow you


YouTube

• Post your listing videos• Post a personal blog


How Should You Use Social Media?

1. Set up sites & put links on your website so people can find you, learn about you, and contact you everywhere

2. Post on each page 1-2 times per week to stay top-of-mind3. Respond to inquires and leads4. Advertise on Facebook