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ALL THAT MATTERS WRAP REPORT 2015

All That Matters 2015 Wrap Report

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Page 1: All That Matters 2015 Wrap Report

ALL THAT MATTERS

WRAP REPORT 2015

Page 2: All That Matters 2015 Wrap Report

All That Matters is Asia’s only business-to-business-to-fan experience. The three day conference covers the latest issues relating to the Music, Live Entertainment, Online Video and Sponsorship industries. Global-level speakers provided insight and debate, whilst at night the Music Matters Live festival rocked Singapore before thousands of music lovers with more than 200 shows from 72 hand-picked bands from around the world. Screaming fans went crazy at the YouTube FanFest at *SCAPE over the weekend with a Red Carpet and three shows.

Celebrating its 10th anniversary and awarded as the gateway to the Asian entertainment industry, here’s a snapshot of who attended:

• Over 1,500 senior level executives in the global entertainment industry. • 153 global speakers with attendees from 32 countries from 428 companies• 72 bands from 20 countries playing 200+ live shows to over 8,000 fans over four nights• 34 YouTube creators boasting 20+ million subscribers and 5+billion views entertained over 3,500 fans• Over 150 YouTubers and young creators at the Music Matters & FanFest Academies • 13 Individual networking events• Our social media results were off the charts trending in Singapore over the weekend and we also continue to receive some great press coverage

EXTENSIVE GLOBAL PR COVERAGE

Who was there?

Jasper Donat
[email protected] top two slics ar eboth blue. please change
Jasper Donat
[email protected] please can you break out a "Digital PLatform" from the music slice?
Louisa Berry
Sure. To include streaming platforms and what else? Im just worried it will only be a 1% breakout figure as only about 10 in total at ATM this year - Spotify, Rdio etc
Kelly Yau
[email protected] is there a higher res image for this? Can we change the middle photo to a keynote speaker? this panel photo is rather boring...
Kelly Yau
What is the PR value Emma? Is this the updated on for 2015?
Kelly Yau
Page 3: All That Matters 2015 Wrap Report

Music Matters is the pioneer music industry event in the Asia Pacific region that gathers the most influential figures in the global music scene.

Topics addressed in 2015 included the growth potential in Asia’s developing markets and their unique music scenes, live music and touring, the vast differences in business models and diverse rates of digital adoption. The conference also included an afternoon dedicated to synchronisation of music in other entertainment mediums, such as TV shows and gaming at Sync Summit Matters.

Delegates were treated to performances by Jeremy Loops (South Africa), Spender (Australia), Seth Haapu (New Zealand), Sezairi & Tulus (Singapore & Indonesia)and Bastian Baker (Switzerland).

The business ecosystem for online video has exploded in Asia in a matter of months with new platforms, creators, producers, aggregators and brands coming online every day. Video Matters: Behind the Streams immersed attendees into the business of video content marketing and influencer strategy. Produced in association with the YouTube FanFest, Video Matters provided attendees in the creative community an insider's knowledge into the Asian video business ecosystem.

Whether it’s sport, music, arts or corporate entertainment, the Live industry in Asia is booming.

New, multi-billion dollar entertainment complexes are opening all over the region. More brands are sponsoring. Digital platforms are broadcasting more events to a wider audience than ever before. Interactive technologies and social marketing innovations are creating experiential audience engagements that connect content owners to more potential ticket buyers and corporate attendees.

So we think that it’s remarkable that very few opportunities exist to share best practises and discover new tech innovation within the large-scale corporate and consumer live entertainment ecosystem.

The Asian Sponsorship Association (ASA) was founded in 2014 to transform sponsorship practices and grow the business sector in Asia. Headquartered in Singapore, the ASA is an independent organisation that offers services benefits and community to both the buy and sell side of the marketing industry in the region as well as agency intermediaries.

Sponsorship Matters presented by Sponsorium kicked off its conference discussing the importance of sponsorship in this dramatically changing age of engagement. This paved the way for further debate on how to use sponsorship to build long-term value for brands, what makes up a sponsorship deal, what’s new in engaging social media, gaming and other digital applications and stating a case for measurements, metrics and ROI. Finishing off the day was a lesson in understanding how to activate sponsorship and a solid brainstorming session.

Page 4: All That Matters 2015 Wrap Report

• More than 72 bands• 4 BIG nights out• 200+ live shows • More than 8,000 fans over four nights• New country showcase from France with “Music France” & the addition of Made In Singapore Alumni

Music Matters Live

Mentorship and collaboration with over 150 global artists with local established fan bases and the biggest music industry heavyweights

Country Showcases Music Matters Academy

Discovery has always been a core value of Music Matters Live, Asia’s most diverse music festival and this year was no exception with 72 bands from 20 countries playing gigs all over Singapore to delighted local and visiting crowds. countries providing special Showcases highlighting their very best local talent. Emerging stars were given a global platform to be discovered via their performances from Singapore, Asia’s international hub. The Music industry’s biggest moguls also acknowledged the impressive array of talent at the festival, and were all present to discover truly unique music that represents a new generation of listeners.

Jasper Donat
[email protected] [email protected] [email protected] do we want to nention the Accelerator any more?
Jasper Donat
is this REALLY the best picture(s) we have of MML? Can we make this look awesome (and cut Academy down to 1 picture (from behind) please
Kelly Yau
Can we make this page look consistent with the rest of the wrap please [email protected] ?
Marie Berst
Need to update without HP and this year's line-up. (this is an image)
Page 5: All That Matters 2015 Wrap Report

Pepsi Music Accelerator

The inaugural Pepsi Music Accelerator at Music Matters launched in 2015 providing artists across Asia with a unique opportunity to win a once in a lifetime trip to Singapore to participate in the Music Matters conference, be mentored from experts at the Academy and perform at Music Matters Live 2015.

With its four winning bands from China, India, Thailand and Vietnam, the programme unearthed genres spanning hip-hop, EDM, pop and post rock/metal, a cross-section of today’s youth music.

Market partners alivenotdead.com in China, Pepsi MTV Indies in India, Deezer in Thailand and Pops Worldwide in Vietnam joined with Pepsi and Music Matters as the judging committee.

The winners were chosen based on raw talent, original songwriting, great live presence, a solid social media following and that ever-elusive “wow” factor.

U180China

alivenotdead.com

Space Behind the Yellow

Room India

Pepsi Unbox MTV

Boom Boom Cash

ThailandDeezer

Nhat ThuyVietnam

Pops Worldwide

Page 6: All That Matters 2015 Wrap Report

Designed to inspire a new generation of video content creators, the YouTube FanFest is a Google and Branded co-production which includes week-long activities in each country it visits including:

Live shows: Thousands of fans at events streamed live across the planet on YouTube

Meet & Greets: Fans get up close and personal with their online icons

The FanFest Creator Academy created by, with and for YouTube stars

Mumbai, India

Singapore

YTFF Singapore • 22-24 May 2015 • 34 Creators • 2000+ fans • 2,021,437,545 Combined campaign impressions across Singapore and Thailand

YTFF India • 20 March 2015 • 31 Creators • 4000+ fans • 250K online viewer

YTFF Thailand (new) • 26 May 2015 • 19 Creators • Over 1,800 fans • #YTFF Trended at #1 nationally for two days

Thailand

YTFF Canada (new)• 2 May 2015 • 15,000+ fans • 39k social media hashtags and mentions • 700+ fans who personally met their stars

Canada

Up Next: Korea Aug 2015 Australia Sept 2015 Japan Oct 2015

YTFF Philippines (new)• 26 June 2015 • 20 Creators • Over 3,000 of the craziest, loudest, passionate fans EVER • 2 mi campaign mentions, 3 bn impressions

Philippines

Fan mayhem on the Red Carpet

Jasper Donat
[email protected] [email protected] Leon, can we add some Singapore sponsor logos here?YouTube, HP, Benefit, Stylehaul, Scape, anyone else?
Jasper Donat
[email protected] update picture with Superwoman on stage frm behind looking at audienceplease
Leon Fok
We can't find any ytff India 2015 pics so we used this one instead
Marie Berst
Isn't this from another country/year?
Kelly Yau
who has this information who can update this please?
Leon Fok
_Marked as resolved_
Jasper Donat
_Re-opened_please leave
Page 7: All That Matters 2015 Wrap Report

NETWORKING• Hootsuite Breakfast• Financial Times Breakfast • STB Breakfast• YouTube Luncheon• Pepsi Meetup

• KOCCA Media Conference• KOCCA 1 on 1 Biz-Matching• KOCCA VIP networking Party• Meltwater Cocktail Party• Victorious Private Yacht Party

Page 8: All That Matters 2015 Wrap Report

Did it Matter?

All That Matters was the best I have experienced in the last many years that I have been to. Live Matters was a good edition to ATM and I felt it quite honestly completed the program.

Vinit Thakkar, Vice President – Digital, New Business & LicensingUniversal Music Group South AsiaEMI Music South Asia

Gwen Bethel Riley, Head of Business Affairs Music, Disney Interactive

I was impressed by the calibre of speakers and diversity of people your event attracted.

Sheelpa Patel, Senior Manager, Partnerships, Sponsorship & Product Placement, Infiniti

Was yet again a very valuable, busy and enjoyable event.

Charles Caldas, CEO, Merlin

Terry Ellis, President, Imago Recording Company

Joe Calitri, General Manager, International Red Bull Records

Thanks for building such a great scene where I can connect with the entire region in one place.

The event was a real eye opener. I met so many people and understand so much more about the complex region of Asia. I cannot thank you all enough for the opportunity. I'm still buzzing about the week!

This was my first visit to Music Matters in Singapore. I was impressed to find the most influential players in the Asian music business gathered together with some of the major characters of the international scene to exchange ideas with young artists and entrepreneurs.

Marie Berst
This is last year's.
Roxy Yuen
We have not put in the new one yet
Page 9: All That Matters 2015 Wrap Report

THANK YOU TO OUR PARTNERS FOR YOUR SUPPORT!

Louisa Berry
ok! [email protected] - can you please check supporter logos?
Leon Fok
It would look more busy without the white background and a lot of the logos have white backbground
Louisa Berry
last year we used another sub title of "PARTNERS MATTER" - same again this year?
Louisa Berry
[email protected] - I cant edit this title but can we make it say something more like "Thank you so much to our partners for their support!"
Louisa Berry
[email protected] can we make the background of this page the same as the others? quite hard to see all the logos on a white background
Page 10: All That Matters 2015 Wrap Report

SEE YOU NEXT YEAR!

Kelly Yau – Speakers & Programme [email protected]

Sammy Shirra-Moore - Band & Artist Enquiries [email protected]

www.branded.asia

Victoria Pawsey - [email protected]

Louisa Berry - [email protected]

Save the date:

25-29 May 2016

Jasper Donat
[email protected] can we have our proper logo?
Sammy Shirra-Moore
OK cool, I'll check them out
Victoria Pawsey
hey Sammy some of those have been done already so they have been saved in a separate file and sent to the client
Sammy Shirra-Moore
[email protected] [email protected] would you like help with missing sponsor pages? Sounds Australia, ICON, Music France, others missing AirBnB? Zimbalam? Scoot or not needed and followed up already.