AGENCYCREDENTIALS

We are Part of

THETEAM

All Channels | Interaction is part of All Channels Communication Group

THETEAMNikolay BoykovManaging Director

10 years experience in PR, advertising and communications.

Working for brands as Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Cartoon Network, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, etc.

Marin Kostov Creative Director

10 years experience in communications

Working for brands as Nokia, Germanos, Beeep, Chevrolet, Gillette, Aquafresh, Coldrex, Pantene, Mr. Proper, Ace, Unicredit Bulbank, First Investment Bank, Postbank, AVON, EKO, AVON, European Commission, Bella, Naroden, Perelik, Solaris, Gradus, Biser Oliva, SOS, HBO, AXN, Discovery Channel, Cartoon Network, Maggi, etc.

Kameliya Pavlova Digital Manager

4 years experience in online communication and building online platforms.

Working for brands as BELLA, Microsoft, Postbank, AVON, REHAU, SOS etc

All Channels | Interaction is part of All Channels Communication Group

Marina ZhelevaDigital Specialist

3 years experience in online communication, advertising and building online platforms.

Working for brands as Microsoft, Postbank, Lenovo, Discovery etc

Petya PandulevaDigital Specialist

3 years experience in online communication, advertising and building online platforms.

Working for brands as Maggy, BELLA, Discovery etc

Valya PetrovaMedia Director

10 years experience in PR, advertising and media planning

Working for brands as Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, Cartoon Network, AFI Europe, European Commission etc.

THETEAM

OURSERVICES

All Channels | Interaction is part of All Channels Communication Group

audience

Audience segmentation and opportunity profiling

Performance management and analysis

Online reputation analysis Online monitoring Competitive audit

ROI Analysis & Benchmarking

ANALYSIS

Web site developmentSearch Engine Optimization

E-newsletter platform E-mailing system

Multimedia productionWidgets

Social media applicationDesktop applications

TECHNICAL SUPPORT

Digital communication concept

Social media creative conceptViral creative conceptBuzz and e-mailing

Web site Ad Unit Strategy

Web design

CREATIVE

COMMUNICATION

Cross platform content management

Web site Social media administration

Blog administration E-newsletter content

E-mailing management Media planning and

buying

OURCOMPETITIVEADVANTAGE

All Channels | Interaction is part of All Channels Communication Group

E-Consumers Report

E-Consumers Report - first research study exploring the behavior and attitudes of the Bulgarian online consumers

OURBRANDS

All Channels | Interaction is part of All Channels Communication Group

OUR BRANDS

INTEGRATEDCASESTUDIES2010

All Channels | Interaction is part of All Channels Communication Group

ATL publicity, guerilla campaigns, non-standard mediaBTL -Road shows casting, media eventsPR communication, TV Shows

&

Tools:Social media

interaction campaign

communication strategy

implementationdesign

All Channels | Interaction is part of All Channels Communication Group

Sexy in the Town

ATL communication; guerilla campaignBTL - Media EventsPR communication, TV shows, interviews

&

Social media interaction campaign –

communication strategy design and implementation;

Viral and buzz campaign planning and implementation;

Tools:

All Channels | Interaction is part of All Channels Communication Group

Office 2010 Launch

PR communications, media eventsATL communication, non-standard materialsBTL - branding, events, festival attendance

&

Web site Facebook fan page Video testimonials Bloggers’ relations Flash banners

Tools:

All Channels | Interaction is part of All Channels Communication Group

High Start

ATL supports communication - printed visions, stickers, promotional materials, textbookPR & BTL - press, media events, a partnership with the Ministry of Education

Click the picture to play

&

Web site; Facebook fan page; Viral buzz video; Flash banners;

Tools:

with Postbank

DIGITALCASESTUDIES2010

All Channels | Interaction is part of All Channels Communication Group

SEO campaigns Website keywords Position at

the beginning Position after SEO

Increasing of visits

Samodiva.bg парфюм (perfume)парфюми (perfumes)

Not in top 500Not in top 500

12

x5x15

Bgvakancia.com вили под наем (villas for rent)

5 5 x8

Intext.bg врати (doors) 21 7 x25

Igrach.com покер (poker) 16 5

Search Engine Optimization for Bulgarian words only

In partnership with

All Channels | Interaction is part of All Channels Communication Group

E-Consumers Report

Web siteDirect mailing

Tools:

All Channels | Interaction is part of All Channels Communication Group

MAGGI web site

Web site Web applications;

Tools:

Web Site of the year 2010

All Channels | Interaction is part of All Channels Communication Group

Facebook welcome tab Daily Facebook maintenance BannersFacebook applications

Tools:

Internet Explorer 9Microsoft

All Channels | Interaction is part of All Channels Communication Group

Microsoft

Web site Facebook fan page

Tools:

Netalarma.bg

All Channels | Interaction is part of All Channels Communication Group

2Travel.bg

Facebook Fan

page Daily FB maintenance

Ad Banners Direct mailing

Tools:

All Channels | Interaction is part of All Channels Communication Group

Postbank

Facebook

fan page

Applications Online games

Tools:

Virtual Card

All Channels | Interaction is part of All Channels Communication Group

Web site with interactive game; Flash banners;

EKO – nastroenie.bgTools:

One month3115 applications25 585 total visits on website

All Channels | Interaction is part of All Channels Communication Group

EKO – Ekoist.bg

Web siteFacebook account Twitter account Flash

banners

Tools:

All Channels | Interaction is part of All Channels Communication Group

Discovery Networks

Facebook welcome tabsDaily maintenance

Tools:

Design, development and administration of Facebook tabs for Christmas game in Bulgaria, Serbia and Slovenia

Results:Bulgaria – 100% increase of fansSerbia – 70% increase of fansSlovenia – over 400% increase of fans

All Channels | Interaction is part of All Channels Communication Group

AVON – Outspoken viral campaign

Viral campaign

Tools:

One week

2 channels: Facebook and Ladypopular.bg

Bulgarian website is the 1st in Central and South Europe by visits on website per capita

All Channels | Interaction is part of All Channels Communication Group

AVON against Brest Cancer 2010

Web site Facebook fan page

Tools:

All Channels | Interaction is part of All Channels Communication Group

AVON against Breast Cancer 2006 - 2009

Web site

Tools:

All Channels | Interaction is part of All Channels Communication Group

Lenovo - I Love Lenovo

Facebook

welcome tab Daily Maintenance Application

Tools:

All Channels | Interaction is part of All Channels Communication Group

Rehau – Save Energy Calculator

Communication

campaign Web application html e-mailing

platformFlash banners

Tools:

35 days 7596 registered users37 104 absolute unique visitors to the game’s web page

All Channels | Interaction is part of All Channels Communication Group

SOS Kinderdorf – I Matter Campaign

Web site Facebook fan page

Tools:

THANK YOU!