Alison scott case study

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Alison Scott is on a mission to help girls achieve tennis mastery. Here’s how we’re

helping her.



ALISON SCOTT• a former top 10 Australian tennis

player• played at all four Grand Slam events,

totaling 20 grand slam events throughout her professional career

• represented Australia numerous times



ALISON SCOTT• one of Australia’s

leading tennis coaches

• has a particular passion for, and focus on, girls tennis



Like many professionals, Alison has extensive expertise to share with others, however her ability to help others was limited by a number of things.



• First, all her coaching sessions were face to face, in person

• Second, although she already had recognition as a player and coach, the extent of that recognition wasn’t as great as it could be



THE CHALLENGEFind a solution to help increase the recognition of her specific expertise in coaching girls tennis to extend her reach well beyond her geographic location



The ReCognition Effect



Alison joined our program called The ReCognition Effect.



It’s designed To Help People …

Re-think their existing approach to their business or career




Re-think their beliefs about what is possible, and




Re-think their marketing and social media engagement.



Then we help the person develop and implement an action plan that results in greater recognition and greater influence.



In Alison’s case…We helped her develop her online presence, through her website and social media presence.



In Alison’s case…

We helped with her Facebook advertising and video marketing.



In Alison’s case…

We created an influential marketing campaign and mapped out joint venture opportunities.



In Alison’s case…In addition to this, Alison needed to develop an online training program..



In Alison’s case…We worked with her to map out this program and then helped her create it by finding a student for the training videos, and a videographer who also had years of experience in creating sporting programs.



Alison also had a press release, was featured in a national coaching magazine, developed a relationship with an international sports supplement company, and started discussions with a large potential joint venture partner.



Applying Influence on Purpose to Get the Change

We Want



How Alison influenced herself• First, Alison had great internal motivation• Second, because Alison joined our ReCognition Effect

program, she was socially committed to this project. • Third, Alison needed a number of physical spaces

(tennis courts) in order to create the online video training for girls tennis.



This case study of Alison Scott exemplifies the approach we take here at Influence Faculty.



We helped her maximize her ability to influence with three principles, which we call Me, We, Space



ME refers to our own internal motivation, abilities, and skills.



WE refers to the specific use of other people and social influence to help us change.



SPACE refers to our physical environment and the impact this has on our motivation and ability to change.



TO LEARN MORE, PLEASE VISIT

http://influencefaculty.com/


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Alison scott case study