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Alex Epstein Storybook

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  • 1

    ALEX EPSTEIN THIS IS ME

  • NORTHERN WINNER KPMG BEST MOBILE STARTUP 2017

  • BRAND BUILDER & IMAGINEER

  • Every now and again, a new beauty concept is launched that is so in tune with consumers needs and aspirations, and so expertly executed, that we have to tell everyone about it immediately. Concoction, a bespoke online haircare brand founded by Alex Epstein and launched in 2013, enables visitors to create their ultimate haircare package with its Mixology Technology through a series of questionnaires. The site loud, vibrant and fun is pitch perfect for consumers seeking accessible personalisation and is already attracting industry buzz, not least from Selfridges, which is opening a ShampYou store with Concoction later this year. A former communications executive, Alex joins us to talk about haircare, and why it is his mission to make things personal.

    Martin Raymond Co-founder, The Future Laboratory

    FORESIGHT + TRENDS

  • INSIGHT, RESEARCH & STRATEGY

  • IDEATION & PROPOSITION DEVELOPMENT

  • BRAND STRATEGY + POSITIONING

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    SELFRIDGES SAID WE WANT A WORLD EXCLUSIVE

    In August 2013, Concoction launched exclusively at Selfridges flagship store on Londons Oxford Street.

    Selfridges wanted exclusivity on Concoctions groundbreaking innovation, and our pop-up Mixology bar was the perfect way to showcase the full theatre and interactivity of the brand.

    The launch was attended by an array of leading beauty journalists and bloggers and led to enquiries from all over the world.

  • BRAND LAUNCH & PARTNERSHIPS

  • INNOVATION JUNKIE

  • STORYTELLER

  • GLOBAL TV COVERAGE

  • CROWD PLEASER

  • DISRUPTOR

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    M

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    CM

    MY

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    CMY

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    concoction boots ad artwork v6 HI RES v2.pdf 1 20/03/2015 16:57

    CREATIVE BRIEFS

  • BRAND EXPERIENCE CURATOR

  • BRAND SAFARIS & IMMERSIONS

  • Concoction - Product Tray Design - Round 2 - 28th November 2014

    Variation 2:

    Interactive display educates and guides the customer to a recommended mix of products based on their hair type, by turning the wheel. On its side, this unit is recognisable as the Concoction triangle.

    The Concoction triangle has been given Union Jack colours to emphasise that it is a British brand, as an additional graphic feature.

    Vac-formed base tray with product locators

    Additional second graphic panel educates the customer about the brand and how it works.

    Product graphic panel with prices.

    MERCHANDISING

  • BRAND ACTIVATOR

  • Concoctions Mixology Station at Sephora, Dubai Mall.

    EXPORTER + SALES DEVELOPER

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    DIGITAL

  • CONCEPT TO

    REALITY

  • ONLINE SOCIALISER

  • EXPERIENCE ACROSS B2B + CLOUD TECH

  • COLLABORATOR

  • COOLHUNTER

  • WORLD TRAVELLER

  • CONTENT CREATOR