Every now and again, a new beauty concept is launched that is so
in tune with consumers needs and aspirations, and so expertly
executed, that we have to tell everyone about it immediately.
Concoction, a bespoke online haircare brand founded by Alex Epstein
and launched in 2013, enables visitors to create their ultimate
haircare package with its Mixology Technology through a series of
questionnaires. The site loud, vibrant and fun is pitch perfect for
consumers seeking accessible personalisation and is already
attracting industry buzz, not least from Selfridges, which is
opening a ShampYou store with Concoction later this year. A former
communications executive, Alex joins us to talk about haircare, and
why it is his mission to make things personal.
Martin Raymond Co-founder, The Future Laboratory
FORESIGHT + TRENDS
INSIGHT, RESEARCH & STRATEGY
IDEATION & PROPOSITION DEVELOPMENT
BRAND STRATEGY + POSITIONING
SELFRIDGES SAID WE WANT A WORLD EXCLUSIVE
In August 2013, Concoction launched exclusively at Selfridges
flagship store on Londons Oxford Street.
Selfridges wanted exclusivity on Concoctions groundbreaking
innovation, and our pop-up Mixology bar was the perfect way to
showcase the full theatre and interactivity of the brand.
The launch was attended by an array of leading beauty
journalists and bloggers and led to enquiries from all over the
BRAND LAUNCH & PARTNERSHIPS
GLOBAL TV COVERAGE
concoction boots ad artwork v6 HI RES v2.pdf 1 20/03/2015