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Alec Lynch of Designcrowd.com gives his presentation at Getting results from Crowdsourcing, 31 May 2010
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Crowdsourcing can deliver amazing results
1. Open Call 2. Response 3. Decision
Example ResultsDesignCrowd
The Crowdsourcing Process
5 tips for small business crowdsourcing
1. Choose the right task
2. Use an established platform
3. Do not scrimp and scrape
4. Give feedback
5. Get help with the decision
1. Choose the right task
Opinions
Design
Photography
Programming
Bookkeeping / accounting
Legal advice
Customer service
Business card printing
Cleaning
Ideation
Small tasks
Do crowdsource Do not crowdsource
2. Use an established platform
“… the ideal number of contributors is 5,000”
Dwayne Spradlin CEO of InnoCentive
Source: Jeff Howe
3. Do not scrimp and scrape
Outsourcing Crowdsourcing
# of suppliers 1 2 to 1000+
Competing on: Cost Quality
Best industries: • Repetitive tasks (call centres)
• Expensive / complex tasks (legal advice)
• Physical tasks (business card printing)
• Creative tasks (photography, graphic design, programming)
• Innovative tasks
Goal • Cutting costs• Using expertise you can’t
afford to have in-house
• Harnessing multiple brains• Getting the best idea
possible
Crowdsourcing vs Outsourcing
4. Give feedback
5. Get help with the decision
Summary of DesignCrowd’s 5 tips on crowdsourcing for businesses
1. Choose the right task that requires creativity and is bite sized
2. Use an established platform with at least 5,000 suppliers
3. Do not scrimp and scrape crowdsourcing is not about cost cutting
4. Give feedback and triple the ideas your receive
5. Get help with the decision to ensure the best result