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What is an Indie Dev / Indie Studio ?
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- A group of people, usually friends or students, who work extra-time on their first game,
- A small studio who works on their game while doing in parallel somework for hire (W4H) projects ,
- A bigger studio who makes a living developping games for publisherand has some owned IP/Games
- A studio who develops games and publish them on its own but stillconsiders himself as Indie…
What is not a publisher ?
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A Bank
A Sponsor
A Thief
An Alchemist
A Magician
Publisher will not give you money withoutguarantee, on your good face,Reminder : Banks loan only to the rich
Publisher has its own needs (catalog, line up) and dna gaming,
Publisher will not rob your IP, and willmake royalties report and you will have a better chance to get paid,
Crap is still crap, Lead will not be transformed in gold…
No magic stick to transform your game in a hitPublisher will do its best…
Money is not everything
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« Tell me what you need and I will learn you how to live without »Coluche, French humorist
PublisherPublisher
MarketingMarketing
Sales Management
Sales Management
Productionhelp
Productionhelp
FundingFundingPublisherPublisher
BucksBucks
CashCash
More moneyMore
money
MoneyMoney
Expertise : A publisher knows its market
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Has already sold a lot of games…
Can advise you : what to do and what not to do,
Can propose other markets you have not thoughtof
Has already tried and failed (stores, partners…)
Legal Support
Expertise : a Publisher knows its market
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Knows its clients and has good relationships with them
Knows all major online stores and has opened accounts on them
Can handle promotions : bundle, daily sales, winter sales…
Benefits : Marketing and Public Relations
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Marketing and PR
Marketing and PR
ExpertiseExpertise
NetworkNetwork
TeasersTrailersTeasersTrailers
Trade showsEvents
Trade showsEvents
Trade Marketing
Trade Marketing
CommunitymanagementCommunitymanagement
StatisticsStatistics
Player acquisition
Player acquisition
QA, TCR, CRT, PEGI… and other acronyms
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Support providedSupport provided
ProductionProduction QA ExpertiseQA Expertise
Best practicesBest practices
RatingsRatingsRetailManufacturing
RetailManufacturing
SalesSales
ReportingReporting
NegotiationNegotiation
PaymentPayment
Benefits: Sales Channels
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- More than 100 stores through direct or indirect Content Management System (CMS)
Singtel, PSN, Xbox Live, Opera, Samsung, Orange, Fingerprint, Apple, Yandex, Steam, Google Play…
Big Fish Games, GOG, Bundlestars, Humble Bundle, Indie Gala, Iwin, Fireflower…
- +1000 stores with agregators (Playwing, Plug In Digital, Nexway,…)
Conclusion
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- Consider the Publisher as a partner that will help you to grow
- The Publisher will- save time for you (accounts already opened), - Raise your reputation (marketing/PR),- Raise sales and reduce risk (tell your banker that you are supported by a
Publisher),- It will let you focus on developping…
See the publisher as the craftman of your success
You are an architect who design games and developpers are building walls.
We are the guys who will do the paintings (production team) and design the interior (marketing team ) and finally sale the house (salesteam).
We will try to bring you to the next level