AISAP - Marketing To Millennials

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    AISAP Webinar 8.26.09

    Millennial Marketing:

    A Guide to Reaching Prospective Students

  • +Millennial Marketing

  • Millennial Marketing

    +

    Born between 1980-2000(?)

    They are sociable, optimistic, talented, well-educated, collaborative, open-minded

    Team oriented and very reliant on their peers

    The MillennialsWho are they?

  • Millennial Marketing

    +The MillennialsWho are they? (continued)

    All winners (everyone gets a trophy)

    Coddled by parents

    Priorities: They come first

    Pressured to succeedgood grades, good school or college, good job

  • Millennial Marketing

  • Millennial Marketing

    +

    #1

    Friends

    and

    Lifestyle

    The Millennials

  • Millennial Marketing

    +

    I Liked

    the French Fries

    at Lunch.

    The Millennials I Liked

    the French Fries

    at Lunch.

  • +Millennial Marketing

    Branding and Millennials

  • Millennial Marketing

    The Orchestra

    Andrea Jarrell, Communications Strategist

  • Millennial Marketing I Liked the French Fries at Lunch

    +

    The Violin The Clarinet

  • Millennial Marketing I Liked the French Fries at Lunch

    +

    The Violin The Clarinet

  • Millennial Marketing I Liked the French Fries at Lunch

    + Dont

    speak down

    to them.

    Josh Shipp, Youth Speaker

    How to Connect with Young People

  • Millennial Marketing I Liked the French Fries at Lunch

    +

    How to Connect with Young People

    Offer up a

    good story.

    Josh Shipp, Youth Speaker

  • Millennial Marketing I Liked the French Fries at Lunch

    +

    How to Connect with Young People

    Dont overestimate their differences. Josh Shipp, Youth Speaker

  • +Millennial Marketing

    Reach the Millennials in Print [Its still cool]

  • +Millennial Marketing

  • +

    Millennial Marketing

    Cool Viewbooks

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    Millennial Marketing

    Cool Viewbooks

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    Millennial Marketing

    Cool Viewbooks

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    Millennial Marketing

    Cool Viewbooks

    You Are the Heroine of Your Story

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    Millennial Marketing

    Cool Viewbooks

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    Millennial Marketing

    Cool Viewbooks

  • Millennial Marketing

    +

    Tech savvy to a point

    where electronics are

    an extension of their bodies.

    The Millennials

  • +Millennial Marketing

    Reach the Millennials Online [Its really cool]

  • http://today.msnbc.msn.com/id/26184891/vp/32384778#32369988

    How brand savvy are teens?

    Monday, August 31, 2009

  • http://www.nytimes.com/2009/08/19/education/19college.html

    Monday, August 31, 2009

  • Neil Howe

    AuthorDemographerHistorianEconomist

    Monday, August 31, 2009

  • http://www.lifecourse.com/W H I P P L E H I L L

    Monday, August 31, 2009

  • 1982Millennial, Generation Y, Echo Boomers

    Boomer Parentschildren born in 80s

    Boomer

    Xer Parentschildren born in 90s

    W H I P P L E H I L L

    Monday, August 31, 2009

  • Generation X

    - Xers are now age 28 to 48

    - Baby Bust

    - 1995, with Kindergarten, Xers began to take over as k 12 school parents

    - 12 years later (2008) all parents are Xers

    W H I P P L E H I L L

    Monday, August 31, 2009

  • Generation X

    - 60s Society put Childhood at the bottom of its priorities

    - 70s Divorce revolution

    - Culture became very anti-child (zero population growth movement)

    - Evil child movie era

    W H I P P L E H I L L

    Monday, August 31, 2009

  • - Need to do a better job with kids

    - Baby on Board & Mini Vans

    - Child home protection industry

    - Drug abuse, crime, abortion .. receding

    1980s

    W H I P P L E H I L L

    Monday, August 31, 2009

  • Monday, August 31, 2009

  • Millennial have the best relationshipswith the parents of any generation

    measured in the post war era - Howe

    ipod overlapW H I P P L E H I L L

    Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • GenX Parentstheir view of schools

    - Price Shopping (boomers how much i paid for my BMW, Xers how little)

    - Modular Mentality (i want this, i dont want this.. with boomers it was a package deal)

    - Transparency, standards, ROI- Data driven decision..

    (in god we trust all others bring data - Edward Demming)- Personal Accountability- Real-time service (the FedX standard)- Hi-tech search for credential substitutes

    W H I P P L E H I L L

    Monday, August 31, 2009

  • Monday, August 31, 2009

  • Millennials are moving technology back to the community.

    24x7 peer to peer.

    Email, Chat rooms, IM, Webcams

    Social Networking

    Most connected generation in history(this generation completely foreign to boomer)

    W H I P P L E H I L L

    Monday, August 31, 2009

  • Millennial Students

    - Special Generation(theyve been told)

    - Sheltered Generation(Xers compensating)

    - Confident Generation- Team Oriented- Conventional (Hero archetype)- Pressured- Achieving

    W H I P P L E H I L L

    Monday, August 31, 2009

  • Knowing all this, how do we influence the way

    people see your school?

    Monday, August 31, 2009

  • W H I P P L E H I L L

    Communication ModelsMass Media

    CLAY SHIRKY

    Monday, August 31, 2009

  • W H I P P L E H I L L

    Communication ModelsSocial Media

    CLAY SHIRKY

    Monday, August 31, 2009

  • GroupAction Just Got Easier

    Internet, Mobile phones and the applications built on top of

    them have transformed the way groups of people come together,

    share things and get things done. - Clay Shirky

    Monday, August 31, 2009

  • The models that will excel in the next few years will rely on new forms of creation, some of which will be done by professionals, some by amateurs, some by crowds, and some by

    machines.

    Not an Upgrade - an Upheaval - Clay Shirky

    Monday, August 31, 2009

  • worcester academy -site:worcesteracademy.org

    Monday, August 31, 2009

  • Monday, August 31, 2009

  • craiglist

    Monday, August 31, 2009

  • FAQsExample 1

    Monday, August 31, 2009

  • OLD

    FAQ

    27

    Monday, August 31, 2009

  • NEW

    FAQ

    Monday, August 31, 2009

  • Monday, August 31, 2009

  • Blog CommentsExample 2

    Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • Cant simply bolt social

    media on to your web site.

    W H I P P L E H I L L

    Monday, August 31, 2009

  • Cant simply bolt social

    media on to your web site.

    W H I P P L E H I L L

    Monday, August 31, 2009

  • Mash-upsExample 3

    Monday, August 31, 2009

  • /BRIANSOLIS

    Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • Blog CommentsExample 4

    Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • FinaleExample 6,7,8,9 & 10

    Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • Monday, August 31, 2009

  • W H I P P L E H I L L

    Monday, August 31, 2009

  • W H I P P L E H I L L

    Monday, August 31, 2009

  • W H I P P L E H I L L

    Monday, August 31, 2009

  • W H I P P L E H I L L

    The Bottom line

    Need a strategy, not a website !

    Monday, August 31, 2009

  • www.whipplehill.com

    Thank you for

    coming!

    www.turnaroundmkt.com