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AIRBUS SOCIAL MEDIA CHANNEL CASE STUDY
Rumelyn Taong
Roosevelt UniversityBADM 104 Social Media and Business
11/20/14
AIRBUSSituation
SUMMARIZE SITUATION
• Drive awareness and buzz around the launch of its new A350 aircraft.
• Showcase commitment to innovation and excellence.
• Target airlines, politicians, suppliers, and aviation fans alike to all enjoy the new launch in real-time.
AIRBUS Action
SUMMARIZE ACTION
• Twitter• Promoted Tweet Campaign @Airbus• Tweeted details of the A350 XWB’s maiden
flight as it happens in real-time.• Maximized the engagement by tweeting
behind the scenes that include Vine videos.
AIRBUS Result
TWEET #1 ON JUNE 14, 2013
• Trending organically 15 times #A350FirstFlight
TWEET #2 ON JUNE 14, 2013
• Engagement rates on promoted tweets peaked at 10.6%
vine.co/v/blEDhtA7aIO
TWEET #3 ON JUNE 14, 2013
• 4,000+ Followers
SUMMARIZE RESULT
• Kept its audience informed and engaged during the entire flight.
• Inspired images and Vine videos to boost social media engagement.
• In the midst of the promotional event they accumulated +4k new followers on one day.
• Effectively dedicated strong shared highlights of the live broadcast utilizing Twitter mainstream.
• Turned into the first big social media aircraft launch.
AIRBUSLearning
SUMMARIZE LEARNINGAirbus has enforced the ability to constructively utilized Twitter as their engagement in real-time events. In return, they’ve received positive sentiments throughout the Twitter key terms of @Airbus, #A350FirstFlight, and #A350FF. Their case was oriented in reaching users on Twitter which resulted in 4,000+ new followers. Also within their strategy of the real-time launch of the A350 aircraft it has effectively raised figures that was defined as the first big social media aircraft launch. On target, Airbus has achieved embracing the innovation and raising awareness of the aircraft launch by celebrating in real-time the launch of the A350 aircraft with millions of people around the world. Overall, they have made a riveting attitude with aviation and aerospace fans while becoming brand advocates to appeal to key stakeholders and the general public.
[source: biz.twitter.com]
