MEET YOUR PRODUCT

By: David Castillomanueldavid.castillo@aiesec.net

3 Steps1. Information ----- What is

it?2. Knowledge ----- What it

does?3. Undestanding ----- What

for?

Gathering information makes you…

• Understand the basics

• Confident

• Reliable

Information = What is it?

To gather info… ask yourself

How Much?

What?

When?

Process

Who?

Size

Results

NumbersColor

The more you have, the better

KnowledgeWhat does your product do?

Knowledge = what it does?

What it does?

What other do?

Why to pick me?

What for?

How?

Competitors

Function

FeaturesValue

• Best way to understand your product

Understanding…

Understanding…« A same feature can mean different thing for

different costumers »

Acceleration means…

“Desire for speed”

“Merge into the traffic safely” “Save time while traveling”

Understanding…

Features tell, benefits sell

The more information you have about costumer the more you understand your product.

To meet your productInformation Knowledge Understanding