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Agribusiness Management at Newcastle Karl Christensen School of Agriculture, Food & Rural Development

Agri-Business Management

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Page 1: Agri-Business Management

Agribusiness Management at Newcastle

Karl Christensen

School of Agriculture, Food & Rural Development

Page 2: Agri-Business Management

Why Study Agribusiness Management?

The problems facing today’s business managers are complex and diverse

Good solutions require insights from a range of disciplines

Our degrees offer a range of perspectives drawing from management studies and the social & natural sciences

Page 3: Agri-Business Management

The Role of an Agribusiness Manager

To provide a broad integrated overview of relevant issues

To communicate effectively with other specialists across a range of disciplines

Page 4: Agri-Business Management

EMPLOYMENT OPPORTUNITIES Agri-businesses & retail sector

Manager Marketer Buyer/sales manager

Financial management Stockbroker/trader Chartered surveying Marketing & consultancy Countryside management Tourism and leisure Events management

Page 5: Agri-Business Management

WHAT DO WE OFFER AT NEWCASTLE?

BSc Agri-Business Management (N280)

Page 6: Agri-Business Management

ENTRY REQUIREMENTS

TypicallyABM: ABB/BBB at A level

AABBB at Higher

Other qualifications considered on merit

Page 7: Agri-Business Management

AGRI-BUSINESS MANAGEMENTStage 1

Economics for Business & Marketing20

Introduction to Management 20 Marketing Information Skills & Practice 20 Q M for Business Management10 Essentials of Marketing 10 Nutrition & Food Science* 10 British Agriculture* 10 Introduction to Rural Studies* 20 Essentials of Marketing II* 10 The European Economy * 10 French, German, or Spanish* 10

*optional

Page 8: Agri-Business Management

AGRI-BUSINESS MANAGEMENT

Stage 2

Market Research for Business & Marketing10

Statistics for Management & Marketing 20 Agricultural Economics 10 Introduction to English Law & Contract 20 Introduction to Accounting & Finance 20

Page 9: Agri-Business Management

AGRI-BUSINESS MANAGEMENTStage 2 – Options

Marketing Environments 10 Service Marketing 10 Marketing Communications 10 Consumer Psychology 20 Agricultural Marketing 10 Managerial Economics 20 Intro to Innovation & Tech. Management 10 Business Enterpise 20 Understanding Work & Organisations 20 Agriculture II (two options) 10 Career Development for 2nd yr students 10

Page 10: Agri-Business Management

AGRI-BUSINESS MANAGEMENT

Stage 3

Dissertation or Project 30

Advanced ABM incl. Business Simulation

20 Winning company awarded Ryecroft Glenton Prize

Human Resources Management 10

Page 11: Agri-Business Management

Optional Placement Year

2008 Masterfoods Mars Drinks Division IBM

2009 NYSE Fx Linfoods nr Belfast ABP Glasgow

Page 12: Agri-Business Management

AGRI-BUSINESS MANAGEMENTStage 3 – Options

Strategic Marketing 10 Strategic Human Resource Management 10

Innovation & Creativity 20 Consumer psychology 20 Co-operation 10 Contemporary Marketing Literature 10

Supply Chain Management 10 Globalisation, International Trade & Marketing 10 European Food Policy 10 Management of Student Tutoring 10 Farm Management 20 Estate Management 10 Law and Land Use 10 Rural Enterprise Diversification 10

Page 13: Agri-Business Management
Page 14: Agri-Business Management

ABM Career examples The Stephenson Family

Bonnie PA to Andrew Tinkler

(CEO)

Brett Brand Manager

Kimberley PA to CEO Ford

Cambell George Uncle Pat

FW Crop Advisor of the year 2008

Page 15: Agri-Business Management

Karol & Explain Lucy Swan

Newcastle Graduate

6 years experience Brands & own label Food & Drink focus Development role

in marketing & new business

Karol Marketing

Explain

Page 16: Agri-Business Management

Some other ABM Alumni

Helen Tomlinson GSK Nicola Crittenden nee Roberts Tanfield Fd

Gp Marcus Knight West LB The Bellerby sisters D Interiors

Shiseido Simon Henderson West LB Rebecca Wilson nee Bartle Scan

Foods/Humdinger Tom Earnshaw Merrill Lynch/J.P.Morgan Jorin Grimsdale Claas

Page 17: Agri-Business Management