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Agribusiness Management at Newcastle
Karl Christensen
School of Agriculture, Food & Rural Development
Why Study Agribusiness Management?
The problems facing today’s business managers are complex and diverse
Good solutions require insights from a range of disciplines
Our degrees offer a range of perspectives drawing from management studies and the social & natural sciences
The Role of an Agribusiness Manager
To provide a broad integrated overview of relevant issues
To communicate effectively with other specialists across a range of disciplines
EMPLOYMENT OPPORTUNITIES Agri-businesses & retail sector
Manager Marketer Buyer/sales manager
Financial management Stockbroker/trader Chartered surveying Marketing & consultancy Countryside management Tourism and leisure Events management
WHAT DO WE OFFER AT NEWCASTLE?
BSc Agri-Business Management (N280)
ENTRY REQUIREMENTS
TypicallyABM: ABB/BBB at A level
AABBB at Higher
Other qualifications considered on merit
AGRI-BUSINESS MANAGEMENTStage 1
Economics for Business & Marketing20
Introduction to Management 20 Marketing Information Skills & Practice 20 Q M for Business Management10 Essentials of Marketing 10 Nutrition & Food Science* 10 British Agriculture* 10 Introduction to Rural Studies* 20 Essentials of Marketing II* 10 The European Economy * 10 French, German, or Spanish* 10
*optional
AGRI-BUSINESS MANAGEMENT
Stage 2
Market Research for Business & Marketing10
Statistics for Management & Marketing 20 Agricultural Economics 10 Introduction to English Law & Contract 20 Introduction to Accounting & Finance 20
AGRI-BUSINESS MANAGEMENTStage 2 – Options
Marketing Environments 10 Service Marketing 10 Marketing Communications 10 Consumer Psychology 20 Agricultural Marketing 10 Managerial Economics 20 Intro to Innovation & Tech. Management 10 Business Enterpise 20 Understanding Work & Organisations 20 Agriculture II (two options) 10 Career Development for 2nd yr students 10
AGRI-BUSINESS MANAGEMENT
Stage 3
Dissertation or Project 30
Advanced ABM incl. Business Simulation
20 Winning company awarded Ryecroft Glenton Prize
Human Resources Management 10
Optional Placement Year
2008 Masterfoods Mars Drinks Division IBM
2009 NYSE Fx Linfoods nr Belfast ABP Glasgow
AGRI-BUSINESS MANAGEMENTStage 3 – Options
Strategic Marketing 10 Strategic Human Resource Management 10
Innovation & Creativity 20 Consumer psychology 20 Co-operation 10 Contemporary Marketing Literature 10
Supply Chain Management 10 Globalisation, International Trade & Marketing 10 European Food Policy 10 Management of Student Tutoring 10 Farm Management 20 Estate Management 10 Law and Land Use 10 Rural Enterprise Diversification 10
ABM Career examples The Stephenson Family
Bonnie PA to Andrew Tinkler
(CEO)
Brett Brand Manager
Kimberley PA to CEO Ford
Cambell George Uncle Pat
FW Crop Advisor of the year 2008
Karol & Explain Lucy Swan
Newcastle Graduate
6 years experience Brands & own label Food & Drink focus Development role
in marketing & new business
Karol Marketing
Explain
Some other ABM Alumni
Helen Tomlinson GSK Nicola Crittenden nee Roberts Tanfield Fd
Gp Marcus Knight West LB The Bellerby sisters D Interiors
Shiseido Simon Henderson West LB Rebecca Wilson nee Bartle Scan
Foods/Humdinger Tom Earnshaw Merrill Lynch/J.P.Morgan Jorin Grimsdale Claas