Agile 101

Jim Ewel!Introduction & Agile Marketing 101 !

Agile 101!

Agile!vs.!

agile!

Values!

!   Individuals and interactions over processes and tools!

!   Working software over comprehensive documentation !

!   Customer collaboration over contract negotiation !!   Responding to change over following a plan !

Principles !!   Our highest priority is to satisfy the customer through early and

continuous delivery of valuable software. !!   Welcome changing requirements, even late in development. Agile processes

harness change for the customer's competitive advantage.!!   Deliver working software frequently, from a couple of weeks to a couple

of months, with a preference to the shorter timescale. !!   Business people and developers must work together daily throughout the

project.!!   And 8 more !

Process: Scrum Overview!

Mountain Goat Software, LLC!

Sprints!

!   The length of a sprint is up to the team!!   A constant duration leads to a better

rhythm !!   Change during the sprint?!

Scrum Framework!• Product owner!• ScrumMaster!• Team!

Roles!

• Sprint planning!• Sprint review!• Sprint retrospective!• Daily scrum meeting!

Ceremonies!

• Marketing backlog!• Sprint backlog!• Burndown charts!

Artifacts!

Scrum Roles!

!   Product owner!!   Scrum Master!!   Team!!   Pigs versus Chickens!


Roles!


Artifacts!


Ceremonies!

Sprint planning meeting!

Sprint prioritization!

• Select sprint goal!• Analyze and evaluate marketing

backlog!

Sprint planning!

• Decide how to achieve sprint goal !

• Create sprint backlog (tasks) from marketing backlog items (user stories / marketing tasks)!

• Estimate sprint backlog in hours!

Sprint!goal!

Sprint!backlog!

Business priorities!

Team capacity!

Marketing backlog!

Competition!

Product Status!

Sprint Planning!

!   Executive management, sales, sometimes development invited!

!   Business and sales contribute to priorities!

!   Team has autonomy to accept/commit to work !

The Daily Scrum!!   Parameters!

!   Daily!!   15-minutes!!   Stand-up!

!   Not for problem solving !!   Whole world is invited!!   Usually, only team members, ScrumMaster, product

owner, can talk !!   Helps avoid other unnecessary meetings!

Everyone Answers 3 Questions:!

!   These are not status for the ScrumMaster!!   They are commitments in front of peers!

What did you do yesterday? 1

What will you do today? 2

Is anything in your way? 3

Sprint Review!!   Team presents what it accomplished during

the sprint !!   Typically takes the form of a demo or

review of metrics!!   Informal!!   Invite the world!

Sprint Retrospective!

!   After every sprint, take a look at what is and is not working!

!   Typically 30–45 minutes!!   Internal meeting to the team, scrum

master and sometimes product owner!


Roles!


Ceremonies!


Artifacts!

Backlog!

Sprint Backlog!

Burn Down Chart !

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