Grow Your Business!

Digital Agency Marketing & ServicesPresented to

About Guarantee Digital • Our Mission: Help Local Merchants and Media

Partners Leverage Digital Solutions to Grow their Business.

• Founded in 2011 by Daryl Hively, Media Veteran of 28 years (18 Local Digital)

• Operate our own Agency with direct clients in Suburbs of Milwaukee

• Work with 16 Media Partners in 30+ Markets across the US

Media PartnersMedia Company Market Newspaper Digital Agency American Community Media Multiple Multiple American Community DigitalBerkshire Hathaway Buffalo Buffalo News Canalside MediaBlock Pittsburgh, Toledo Post Gazette, Toledo Blade 34 Allies, Reach ToledoBrehmn Gold Country Pubs Multiple Multiple BCI InteractiveDispatch Printing Company Columbus Columbus Dispatch Dispatch DigitalDix Communications Multiple Multiple Dix DigitalFree Lance Star Company Fredericksburg VA Freelance Star FLS DigitalJones Media Multiple Multiple High Road DigitalJournal Inc Tupelo MS Daily Journal ThriveNews Press & Gazette Co St. Joseph MO News Press News Press DigitalPaddock Publications Chicago Daily Herald Daily Herald Media SolutionsPioneer Newspapers Multiple Multiple Pioneer Connext Schurz Communications Petoskey MI Petoskey News Review Simple Digital MediaSmall Newspaper Group Multiple Multiple Digital Impact GuidesThe Truth Elkhart IN The Truth Strawberry Fields DigitalWoodward Communications Dubuque IO Telegraph Herald Woodward Digital Augusta CWR Digital Philadelphia Burgundy Digital

New Digital Agency Brands Come in all Shapes & Sizes!

The Digital Marketing & Services Opportunity in Every Market

• Providing Solutions for Merchants to help them Grow their business (sound familiar? Something you’ve always done!)

• Products will appeal to existing client base…plus substantial New Business Opportunity to drive true incremental revenue.

• Huge Local Growth Potential – Web Services and Solutions fastest growing segment of local digital

• Trust Factor, Local Relationships – Local Merchants need someone they can trust that provides a total solution – your company is perfectly positioned!

• Pent up Demand – Paradox of Change, Economy have kept many SMB’s from making a decision…until now.

• It’s Your MONEY – If you don’t sell it to them, somebody else will and begin building relationships with your customers.

Huge Opportunity for Incremental Revenue

• Typical Media Partner has relationships with 15 – 20% of all Local Businesses, mostly medium to large. Many of these existing clients need your new agency services but…

• You also need a Hunter team to go after the remaining 80%! Mostly SMB’s former YP.

• Example: In Milwaukee we went after both sets of clients – with existing digital sellers + new hunters.

• Result: • 80% of Agency customers were

completely new clients representing True Incremental Revenue

• But…Largest sales came from existing clients who needed digital services.

Clients

Non Clients

Huge Opportunity for Incremental Revenue!

Growth of Local Digital Marketing & Solutions

Social Media Management, Web Design, SEO, Rep Management, Video etc

SEM, Display, Business Listings, Mobile

Traditional Media Flat = The New UP

Still Big Upside in Targeted Display

Includes: Search RetargetingSite RetargetingBT, ContextualDemo/GeoSocial

Local Merchants Plan to Spend More in 2013 on Digital Services

Big Opportunities in Web Design & SEO: Many Local Merchants need help with their website. Big first step before you can sell them your other digital services.

Huge Growth in Mobile

Dollars flowing to Social Media Solutions & Marketing

We can help you launch your Digital Agency in Six weeks or less.

Our Turn Key Program includes:

• Complete Suite of Best of Breed Digital Marketing and Services

• Complete Launch Support to get your new effort off to a successful start

• Complete Fulfillment after the sale• Ongoing Market Support • New Product Introductions• Just Add Sales Muscle, we do the rest!

• Search Optimization & Search Engine Marketing • Social Media Management• Video Production & Optimization• Web & Mobile Design & Optimization • Reputation Management• Variety of Display Targeting & Networks for Web &

Mobile • Email Marketing• Complete Reporting to Measure ROI

Best of Breed, Platform Agnostic Product Suite

• Guarantee Digital University Trainingo Virtual and On Site In depth

Digital Team Training o Ongoing Training and Sales Coach

after launcho Extended Certification Programs

available based on Client Needs

Agency Launch Support

• New Agency Website • Educational Merchant Seminars • Complete Sales Collateral • In Market Sales Calls during launch • Best Practices for Agency Structure, Recruiting

and Compensation

Program includes development of Website for your New Agency

Corporate SiteDevelopment

• You Sell it, We Fulfill it. One form to complete and our team does the rest so you can keep on selling.

• Weekly Production Meetings keep you informed of client progress

• Includes Social Media Management Services hands free to the client. (this is not self serve)

• Keep head count low! Just add sales muscle!

Complete Fulfillment & Customer Support Services

Quick Start Formula for Success

1. Start with Product your team feels most comfortable with = selling audience packages

2. Assign digital specialist to co-sell with traditional reps; leverage existing relationships and clients = huge asset your competition doesn’t have!

3. We provide over view training for entire team, including how to ID best customer candidates

4. We provide in depth product & process training for Digital Specialist(s)

5. Off a la carte menu of other digital services to answer other needs as uncovered

Guarantee Digital will provide: • a step by step playbook for launching a

Digital Services and Solutions Ad Agency

• so you can resell best of breed products to clients who've never done business with you before as well as to many who have.

• Creating a true incremental revenue stream.

• You Sell it, We fulfill it• You can be up and running in 6 weeks or

less!

The Bottom Line

Sample Bundles & Sales Collateral

We offer targeting that reaches consumers on the Web and on the Go

+

Reach local consumers on our site as well as premium regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more

Drill deep into Vertical Audience Categories that include:

Premium Audience Network

Display Targeting that only delivers to the Desk Top Misses a Huge Audience of Mobile Consumers

Reach Consumers Nearest You Mobile Geo Fencing pinpoints customers when they are near

your store and serves them ads relevant to their location

Targeted Mobile Display Campaign

Campaign Ran: Oct 30 – Oct 31 2013Geo-Target: 25 mi radius of Buffalo, NYDevices: iOS, AndroidViews: 195,793CTR: 0.54%Clicks: 1,055

Reaching Consumers at various stages on the Path to Purchase

1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.

2

We leverage Search Re-targeting to reach consumers actively searching for your products and services

Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition

Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.

Tax Preparation

1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.

2

We can also target COMPETITIVE Keywords….

Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition

Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.

H & R Block

Site Retargeting reaches potential customers who have already visited key pages of your Website and invites them back.

Facebook Ad Placement Options

Demo & Geo Targeting for Web & Mobile

PlacementsRight Hand SideNews feedMobile News feed

3 Main TypesMarketplace AdsSponsored StoriesStories from Page Posts

FACEBOOK MOBILE APP INSTALL ADS

Campaign Ran: Aug 6 – Sept 5 2013Geo-Target: 25 mi radius of 7 PA storesDevices: iOS, AndroidCTR: 1.07%Frequency: 1Total Installs: 13,053

Sponsored Tweets

Target by:

• Geography• Interests• Gender• Device

You Pay when people…click on, Favorite, reply or re-tweet your Promoted Tweets.

100% Track-able to prove your ROI

B2B Targeting Opportunities

• We create a Custom Email template that features:

• Your Marketing Message• Links to site, video, social media etc.

• We Target the Email message to opt in list of Consumers by:

• Zip Code radius around your store• Demographics (Gender, HH Income, Age)• Category of Interest

Targeted Email Options!

SAMPLE REPORT

SAMPLE EMAIL

This campaign sent over 3000 potential customers to the client’s site!

GETTING RESULTS: DEMOGRAPHIC TARGETING

• Age

• Gender

• Ethnicity

• Occupation

• Education

• Language

• Religion

• Marital Status

• Presence of Children

• Number of Children

• Income: Est. HH.

• Net Worth

• Homeowner/Renter

• Home Market Value

• Dwelling Type

• Length of Residence

• Presence of Pet

• Veteran

TARGETING THE LIST

1299 Consumers Sent to Celtics Website!

Email Marketing Drives Results!

Over 1600 potential customers delivered to client’s website!

Bundling Ideas• Select top client categories – Health Care, Furniture,

Entertainment, Realtors, Restaurants Bridal and more-

• Pre package display inventory & email – Full Page in Be Well Philly + 200,000 Search Retargeted

Impressions to client’s best keywords– Half Page ad in Magazine + email blast to 50k HH with

100k income around furniture store – ¼ page in Restaurant Guide + 100,000 Mobile Geo

Targeted Impressions to anyone within 5 miles of restaurant on Fri, Sat nites

Multi-Media HealthCare Marketing Solutions

Targeted Email Marketing• Email Newsletter: Be Well Philly Weekly newsletter to 0000 email newsletter

subscribers, features your message, link to your site. Investment : $000/ month• Email Marketing Blast: Target over 00,000 Health Conscious local consumers via a

custom email blast to our opt-in list. Investment: $30/m sent

Digital Business Listing Package• Top Doctors Directory listing on Philadelphiamag.com, includes profile page and link to

website. • Optimized Google, Yahoo, Bing business listings to improve SEO and visibility

Precision Digital Display Marketing• Be Well Philly Audience Network: Reach LOCAL consumers on our site + premium

regional and national health sites . Target by variety of health care categories. $10/m• Search Retargeting - reach consumers actively in the market for your services based their

most recent searches on Google, Yahoo and Bing. Your display ad is served to them as they visit their favorite site on the web, linking them to your site.

• Site Retargeting – targets consumers who have already visited your website with a display ad inviting them back with special offers and promotions.

• Facebook Marketing: Sponsored Posts and variety of targeting options to reach local Facebook consumers on web and mobile devices. $25/post; $8/m impressions

Be Well Philly & Philadelphia Magazine • Annual Health Guide: Package options include ¼, ½ and full page ads in full color• Philadelphia Magazine Medical & Dental Profiles: Profiles features your specialties,

Doctor Bios and patient success stories.

Multi-Media Bridal PackageInvestment: $000 Set Up & $000 Month In Season

Bridal Guide – Full color ad in Bridal Guide reaching 00,000 Brides to be as well as distributed at Bridal Show. Booth options available too.

Bridal Listing Package: Increase Visibility online, great for SEO• Google, Yahoo, Bing optimized business listings• Buffalo Bride - Bridal Directory premium listing • Shop Buffalo Listing and profile page

Targeted Online Marketing – We deliver your ads to Consumers who have most recently searched on Google, Yahoo and Bing for Wedding related Keywords

Bridal YouTube Channel: – we create a :60 video infomercial for your Business, optimized it for Search and load it on our Bride Guide YouTube Channel. Video is also featured in your biz listings and Buffalo News. Social Media Marketing & Facebook Contest – We market your best target audience on Facebook and manage a monthly contest that grows your Fan base and email database.

Affordable Web, Mobile, Social, Video

OFTHE

Custom 4 Page Optimized Website (not a template) you own it, includes Home Page, Product, Service, About us pages, Facebook Widget, Facebook Contest links and Text VIP Loyalty Club Sign up.

Smart Phone Friendly Website matches look/feel of main site, includes Mobile Coupons, Text Club and appointment reminder tools, Photo Galleries, Products, Services pages and links to Social Media, Photos

Custom Facebook Page to build your Fan Base…drive repeating & referral business on the #1 (by a mile) social media site. We manage postings all month long as well as to your Text Messaging Club.

Custom YouTube Channel & Video Series – we create a new video once per quarter, each optimized for Search for your top 5 keywords. Tell the story of your business with sight, sound & emotion. Includes Best of Philly Video Directory

Optimized listing package includes Google, Yahoo, Bing, Best of Philly Merchant and Video Directory. Maximize & optimize your presence on the Top 3 Search Engines used by 95% of online consumers and on the #1 Magazine site in your market!

Make a Great First Impression on the Web’s #1 Sites$899 1x Design Fee and $349 per month

Best Mobile Package$499 set up and $249 per month

Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website

Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.

Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings- Premium logo listing & profile page Best of Philly directory- Print logo directory listing in Philadelphia Magazine- Verify optimize Top 150 search, directory and social site listings

– including GPS and Siri – great for SEO.

Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!

Social Media PackagesDriving Repeat & Referral Business!

3 Ways to Grow Sales

1. Get More Customers 2. Raise Profit Per Sale3. Increase Customer Frequency by Staying Top

of Mind.

One of these is easier than the other two.

Why Businesses Lose Customers

• 1% Die• 3% Move Away• 5% Form other relationships• 9% Leave for Competitive Reasons• 14% Due to Product Dissatisfaction• 68% Stop buying because of attitude or

feeling of indifference – Loss of “Mind Share”

Social Media, Email, Text Marketing Keep you Connected, Driving Repeat & Referral Business!

Are you part of The Shop Local Movement?Social, Email, Text Marketing keeps you Connected!

Create a Customer Loyalty & Referral Program

“What would it mean for your Business if Your Current Customers Shopped with you one more time a month?”

“What it would mean for your Business if your Happy Customers became your best salespeople…telling all of their friends how much they love your products & services?

News of Your Store Via Multiple Channels Your Happy Customers

Marketing & Social Media Calendar

Plan & Sync the Message Distribute the Message via Social, Video, Blog, Text & Email Channels

We Manage and Distribute Your Marketing & Social Media Communication across multiple platforms

We meet with your team regularly to ensure offline syncs with online message and then manage all postings hands free to you!

The Message can include:• Marketing messages• Coupons/Special Offers• Customer Loyalty Promotions• Customer Testimonials &

Reviews

• Your Charitable Efforts/Giving Back • Contests & Promotions• New Product/Service announcements• Product & Service Videos• Employee & Vendor Recognition

Create Great Fresh Search Optimized Content and

Distribute Widely

Google Blog and Client’s Site Blog

Content used for Social Posts, linking to site, and also used in weekly Text Marketing

Use as copy points to create search optimized video

(FYI: Google owns YouTube)

MARKETING STRATEGIESImprove SEO, Drive Traffic &Repeat & Referral Business

Used in monthly e-newsletter

Gain Great Exposure & SEO Lift on #1 Magazine Site

Best Social Loyalty Package$9991x design/set up fee and $499 per Month

Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window

clings, business cards

Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website

Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Includes Best of Philly Video Directory.

Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Best of Philly Directory, Top 150 and real time monitoring of your online reputation.

Digital Premium PackageWeb, Mobile, Social, Visibility $2499 Design Fee & $499 per month

New Custom Web and Mobile Site – custom 5 Section site optimized for Search with companion mobile site that connects with Consumers on the Go via Smart Phone and Tablet.

Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media : Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Complete in-store collateral, including table tents, signage, window

clings, business cards

Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Includes Best of Philly Video Directory.

Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Best of Philly Directory, Top 150 and real time monitoring of your online reputation.

A New Marketing Equation

MAG + EM + TXT + SM + VID =More New, Repeat &

Referral Business!

Multi-Channel Direct Marketing ServicesPhiladelphia Magazine – Reach ready to buy upscale consumers in the award winning full color glossy pages of the Metro’s #1 Magazine!

Email Marketing – • Reach Local Consumers with Email Marketing geo targeted to the zip code level

and wide variety of demographic selects. • We can also set up and manage your monthly Email Newsletter to your current

email subscriber base plus help you grow subscriber count.

Cross Screen Marketing – Targeted marketing messages to reach your best customers on their desktop and on the go.

Social Media – Options include: • we set up/optimize your Social Channels and help your grow your Fan base

while managing your Posts all month long. • Social Media Contests – we help you manage FB approved Contests that grow

Fan base and your opt in email addresses. Great for cross promotion via Direct Mail, Email, Mobile.

• Includes in store collateral, including table tents, signage, referral cards

Custom YouTube Channel & Video Series - we create a Custom YouTube Channel and series of Four videos to tell the story of your business with sight, sound and emotion, optimized for high Page Rank on Google.

Client Multi-Media Marketing Calendar

Messaging delivery timed to drive Merchant traffic all month long

Distribute the Message via Social, Video, Blog, Text, Email & Print/Deliver Channels

We Manage and Distribute Your Marketing & Social Media Communication across multiple platforms

PHL MAG – All Month!

EM

TXTSM & VID: All Month Long!

Ready to get started?

In 6 Weeks or less, you could launch your New Digital Agency and jumpstart your online revenue.

Let’s Talk!

Daryl HivelyFounder & CEO

Guarantee Digital LLC414.234.8529

daryl@guaranteedigital.com